RoofViews

Residential Roofing

How to Sell a Solar Roof

By Wendy Helfenbaum

January 10, 2020

Contractors installing a solar roof

Homeowners are becoming increasingly interested in the benefits of having solar panels on their roofs. As interest in renewable energy grows, more people are becoming curious about whether a solar roof would be a good choice for them. Traditionally, this isn't a matter a roofing contractor would get involved in. But the advent of solar roofing is changing that.

A roof integrated solar system makes solar panels part of the overall roofing system, not something that's bolted on after the fact. By selling both a roof and solar panels to your customers at the same time, you can provide a unique offering that could boost your competitive advantage in a world increasingly interested in solar.

A Booming Business Sector

There is enormous potential for solar in the $30 billion residential roofing industry. Over the past 12 years, solar power installations in the U.S. have grown 17-fold, and according to the Bureau of Labor Statistics, solar installers are the fastest-growing job in the country. Some economic analysts predict more than $2 trillion in rooftop solar investments by 2040.

In some states, such as Hawaii, California, and Texas, solar electricity is becoming increasingly competitive with traditional energy sources. Other states, including New Jersey, wish to expand solar funding to meet broader clean energy goals.

In these places and in much of the rest of the country, selling solar energy is a major source of business growth. After receiving hands-on sales training and support from the GAF Energy team, you could potentially double your revenue on a roofing job by generating profit from both roof and solar sales, all while meeting consumer demand for cleaner, more sustainable sources of energy.

Selling the Financial Benefits of Solar-Powered Energy

Once you've got your team on board with selling solar, what's the best way to position a solar roof to customers?

It can be tempting to think that environmental factors are what homeowners care about most when considering solar. Solar energy does good for everyone by virtue of being a renewable resource. But getting a solar roof is far from a purely altruistic choice. The potential electricity cost savings can be great enough over time that the solar pays for itself and the roof.*

Installing a roof integrated solar system can not only reduce your customers' electricity costs* but may also potentially qualify for federal, state, and local incentives for further savings, making it a winning investment.

One Roofing Installation, One Contractor

GAF Energy's integrated solar system can be easily incorporated into new roofs because the panels are seamlessly integrated into the roof's design, without requiring any large lag bolts that could compromise the roof system.

An integrated solar system also means that customers will deal with one contractor, rather than having one company install their roof and another install solar panels. This streamlined installation process could be a more efficient and affordable approach for your customers.

The aesthetic factor is a huge concern for some homeowners, and that's another area where this type of solar system has an edge. Solar panels in an integrated system are designed to be direct-to-deck and flash in just like a skylight. The panels also blend with the roof's design. They're less noticeable than most solar systems and much more appealing.

Finally, you can inform homeowners that both their roof and solar panels are backed by industry-leading GAF warranties, making the transaction that much simpler.

Solar Roofs Can Help Your Company Grow

Solar roofing isn't just good for the customer—it's good for you, too. It gives your company more opportunities for more revenue and higher-paying jobs in a growing business sector. To make your transition to solar sales and installation a little easier, you can find a range of support services via GAF Energy. These include design and permitting packages, electric service, access to third-party financing, and sales and installation training.

You can help meet your customers where they are both today and in the future by making solar roofs part of your business. For more information, visit www.gaf.energy.


*Savings are not guaranteed.

About the Author

Wendy Helfenbaum is a Montreal-based journalist, content marketing writer and TV producer who covers design, architecture, real estate, gardening and travel for many publications and brands, including Country Gardens, Metropolis Magazine, Realtor.com, Marriott Traveler, Costco Connection, Toll Brothers, PBS NextAvenue.org and many more. Wendy loves keeping up with current design trends and is addicted to home improvement DIY reality shows. Follow her @WendyHelfenbaum.

Related Articles

GAF Employee on the job
In Your Community

How GAF's Co-Op Program Makes a Difference in Students' Lives

As part of its effort to build resilient communities, GAF provides students across the country with opportunities to gain work experience and hands-on training. The GAF co-op program offers participants autonomy and leadership in project management, engineering design, budgeting, project installation, and more.Over the years, the GAF co-op recruiting program has helped students advance academically, grow professionally, and earn competitively while working full time with North America's largest roofing and waterproofing manufacturer.How the GAF Co-Op Program WorksThe program gives students high-impact, hands-on experience in the manufacturing sector. They perform meaningful work alongside supportive GAF mentors and senior leadership while earning a competitive wage. Participants can also receive credits from their university, which they can apply to their coursework.Differences between a Co-op and an InternshipInternships and co-ops have a few notable differences. At GAF, the main difference is the length of time. Internships at GAF usually last 10 weeks, but the co-op program is six months. While internship programs often allow students to stay enrolled in school and complete coursework as they gain professional training, co-op participants must take a semester off to gain full-time work experience.Not all companies pay internship participants for their work. However, at GAF, both interns and co-op students are paid competitive hourly wages. GAF also offers financial relocation assistance for qualifying co-op program candidates.Finally, participants in the GAF programs are there to learn real skills that will help them advance their future careers. GAF interns and co-op students are given the same responsibilities, and chances to collaborate on major projects, as full-time employees.Recent GAF Co-Op Success StoriesMin U, a mechanical engineering student at the University of Maryland, says he "fell in love with manufacturing" thanks to his placement on an engineering project. The experience gave him a firsthand account of the role engineering plays in manufacturing safety, profit, and operations. This ultimately led him to shift his career goals from construction management to manufacturing engineering.When Dante Stellar, an industrial engineering student at Virginia Tech, met GAF representatives at a career fair, he says he didn't expect to become a self-proclaimed "nerd for shingles" and develop a passion for manufacturing. However, that's exactly what happened. And that newfound passion paid off when Dante won Student of the Year from Virginia Tech's Cooperative Education and Internship Program. Dante notes he's now eager to return to GAF and aspires to become a manufacturing leader in the world of shingles.Michael Hesseltine, an electrical engineering student at Texas A&M University, chanced upon a GAF co-op recruiting listing online. After a series of interviews, he landed a project engineering co-op in Ennis, Texas. Working with the Ennis team on major projects solidified his manufacturing engineer career goals.Co-Op Students Complete Meaningful WorkStudents in the GAF co-op program are involved in meaningful projects and get to see their work's impact on day-to-day operations.During his time in Ennis, Michael designed a baler that compacts fiberglass scrap, reducing site disposal trips and costs. He also oversaw renovations of the site's maintenance mechanical break room from start to finish. He notes that his favorite contribution was helping design the electrical system for a dewatering press.In Baltimore, Min's core project was ensuring site compliance with state regulations for discharging stormwater runoff. Min managed all the project contractors and budget with his manager's and mentor's support. Throughout his time there, Min was exposed to Lean methodologies, 5S, risk mitigation, insurance compliance, cost control, and procedure standardization. He gained an overall understanding of manufacturing equipment and business.At the Tampa plant, Dante worked on a rock pad storage expansion project and installed a starwheel machine guarding the manufacturing line, among other important projects. According to Dante, the defining moment of his co-op experience was his granule silo refurbishment project, which involved replacing eight silos, including floor plates and support beams.Dante explains the trust and opportunities his mentors provided were key to his success. "At GAF, I was given the chance to interact with contractors, and immerse myself in the plant, which accelerated my learning," he says.Co-Op Students Build Professional RelationshipsThrough "lunch and learn" sessions, leadership speaker series, meetings with senior leadership, and mentorship, co-op students build long-term professional relationships.Dante was given the chance to showcase the coordination and safety efforts involved in his granule silo project to the GAF executive leadership team in Parsippany, New Jersey.For Min, getting the right feedback to grow meant having the right relationships. He notes the mentorship from his manager Alex Smith and engineering manager Mike Kloda was key to his progression. As advice to future co-op participants, he explains that "everyone is here to help... but it's up to you to drive that forward."Meanwhile, the autonomy and leadership opportunities program leaders gave Michael allowed him to grow technically and professionally. "I was often the go-to person for projects, managing contractors and ensuring everything was on track," he says.Joining an Industry Filled with OpportunityThe GAF co-op program helped Min, Michael, and Dante start and solidify their careers in manufacturing engineering. Following their experience, each student was excited and motivated by the autonomy, responsibility, and growth opportunities they were given. In fact, Min has since accepted a full-time role as a project engineer at the GAF plant in Baltimore. His expected start date is July 7, 2025.GAF is committed to fostering diversity, equity, and inclusion throughout the organization. It believes a talented and diverse organization can drive innovation, growth, and transformation more effectively. To further bolster inclusivity, GAF offers academic and merit scholarships, partners with the Thurgood Marshall College Fund to recruit from the nation's most diverse talent at Historically Black Colleges and Universities and Predominantly Black Institutions, and reaches out to candidates at career fairs nationwide.Bright and motivated minds who want to explore manufacturing have plenty of opportunities. From shingles to solar to environmental impact, GAF offers many exciting career paths.Are you ready to do work that matters and be empowered to explore a leadership role? Discover the co-ops, internships, and job opportunities available at GAF.

By Authors Annie Crawford

October 11, 2024

Conference attendees listen to a panel of speakers.
In Your Community

Making Connections at the 2024 GAF Latinos In Roofing Summit

For the past several years, GAF has hosted the Latinos In Roofing Summit & Expo to acknowledge, celebrate, and empower Latino roofing contractors and installers. The event provides networking opportunities, education, and training—presented entirely in Spanish—in a comfortable, welcoming atmosphere.Now in its third year, the summit has become a trusted resource for the Spanish-speaking contractor community to gain insights into how to better run and grow their roofing businesses. Educational sessions cover topics essential for business success, such as sales, insurance restoration work, commercial roofing, leadership, marketing, and roofing products.The first Latinos In Roofing Expo of 2024 was held on June 22nd in Los Angeles, and hundreds of industry professionals attended. With an emphasis on fostering community, the event featured a range of activities, including a pre-reception networking session and the chance to attend an LA Dodgers game with their new connections.Here's a look at what the event offered attendees and the experiences they shared.Breaking through Language BarriersAlan Lopez, GAF CARE trainer, explains that Latinos In Roofing events were developed when he noticed more Hispanic contractors attending GAF events conducted in English. For many of them, English was a second language, so it was harder to learn and take in all the information, some of which was lost in translation. Lopez reached out to his leadership at GAF, and they were eager to offer resources for Latino contractors, hosting the first expo in 2019.Abad Sarate, CEO of Asa Pro Roofing in Seattle, Washington, credits the conference being conducted entirely in Spanish as critical to successfully learning and understanding the information presented. "For us, it is very important to understand it in our main language, it is essential," he says. "And to have this type of conference for many Latino contractors fills us with pride." He continues, "I see more and more Latinos owning roofing companies, and the truth is that I am very happy—it makes me very proud as a Latino too."Luis Velasquez from Entrenando Latinos In Roofing agrees that the summit presented in Spanish was important to attendees' success. "We Latinos, who are first generation, who did not go through school, who come from poor countries, have a conflict and that is that we do not understand 100% English, we are not fully bilingual," he said. "So, when we manage to understand what is going on and how we can put it into practice, it is a complete gain. When we put knowledge in our head, the head will put money in our pockets."Creating an Annual Tradition for Roofing ProfessionalsGaining knowledge for business success was a key theme at this year's event. The informational sessions, keynote lectures, and demonstrations enabled attendees to learn about new products and gain new skills while connecting with other Latinos in the roofing industry. Many attendees were repeat visitors, demonstrating the value the event provides.Sarate is a two-time attendee and explains that the annual gathering has been instrumental in his company's development. "It has been an exceptional part of our growth because of all the knowledge that we take away from here," he shares. "We come back with much more knowledge. And in the end, knowledge is power... We put that knowledge back into the company, and it has benefited us a lot."Marcos Sierra from Sierra Group Roofing & Solar returned to the expo for a third time because of the networking opportunities and education. "The reason I come back is, one, to see my colleagues from other parts of the United States. Two, every time I come, I learn something new. And three, to refine, refine, refine. [So we can] grow our business," he said.Supporting Contractors beyond the Roofing Summit & ExpoThe Latinos In Roofing initiative started at GAF to create resources and a community for Spanish-speaking contractors and installers. Since establishing the initiative in 2017, the company has seen more and more members of the Hispanic community thrive.Contractors who attend the Latinos In Roofing Summit & Expo are granted access to GAF business tools, which they can use to raise their profit margins and reduce risks. They can also work toward becoming certified with GAF and joining the elite certified contractor program. They can then offer GAF warranties that help with their value propositions when working with potential clients.From increasing profits to growing their client lists and achieving financial independence, the contractors are finding success through the support they receive. Sarate can attest to how attending these Expos has helped his business. He notes that he's grateful for all of the support GAF offers.Joining the CommunityIf you're ready to become part of a community that truly understands your needs, will help you grow your business, and provide resources in your preferred language, explore GAF Latinos In Roofing. You can learn about available resources and online classes, join the GAF rewards program, become certified with GAF, and sign up to attend future events.

By Authors Karen L Edwards

September 18, 2024

GAF Timberline HDZ Reflector Series Shingles on a roof.
Residential Roofing

Timberline HDZ® Reflector Series Shingles: A New Era in Reflective Shingles

GAF Timberline HDZ® Reflector Series Shingles come in rich, vibrant colors, giving homeowners attractive color options that can be used to comply with the Cool Roof Requirements of Title 24 and the LA County Green Building Standards Code.*Here's why you may want to add these shingles to your business offerings, especially if you work in California.Timberline HDZ® RS ShinglesA few features make these shingles stand out.Meeting California Code ComplianceIn California, residential roofs must meet solar reflectance requirements because they are mandated by California's Building Energy Efficiency Standards Title 24, Part 6 and Los Angeles County Green Building Code. Both codes set a minimum reflectance rating known as the solar reflective index (SRI), which measures a material's ability to reflect sunlight and heat. The lower the SRI value (from 0 to 100), the hotter a material becomes in sunlight. The higher the value, the cooler the material. Shingles with a higher SRI help reduce temperatures by reflecting sunlight which can help reduce the cooling load.The new Timberline HDZ® RS Shingles provide solar reflectance that complies with both Title 24 and the Los Angeles County Green Building Code.Title 24California's Title 24 covers the entire state, unless local requirements are stricter, providing cool roof requirements for residential and commercial buildings based on their locations within 16 climate zones. For residential buildings (new construction), climate zones 1 through 9 and 16 have no cool roof requirements. Climate zones 4, and 8 through 15 require cool roofs for new and reroof applications when more than 50% of the roof is removed.If shingles don't meet the required SRI, alternative paths to compliance include using a radiant barrier, airspace, or additional attic insulation.Los Angeles County Green Building CodeThe Los Angeles County Green Building Code's Cool Roof Ordinance covers buildings in the county and prescribes SRI values depending on the type of building (low-rise residential, high-rise residential and hotels/motels, and nonresidential) and roof slope. High-slope (more than 2:12), low-rise residential roofs must have an SRI of 20 or more. Exceptions apply to roof repairs or replacements where less than 50% of the roof is removed, additions of less than 500 square feet or less than 50% of the total roof area, and green roofs.Selling Points for California HomeownersWhen working with property owners in California and Los Angeles County, you can highlight the following selling points of Timberline HDZ® Reflector Series Shingles.Potential Savings on Cooling CostsReflective roofing may help decrease a roof's temperature and cooling load, which has the potential to lower cooling costs.****StyleTimberline HDZ® RS Shingles provide the darkest highly-reflective shingle available, Charcoal, thanks to EcoDark® granules. They also feature GAF's High Definition® color blends for dimensional, wood-shake look.Peace of MindHomeowners can enjoy heightened confidence when choosing Timberline HDZ® RS Shingles because they come with a Lifetime Limited Warranty***** against manufacturing defects and a 25-year StainGuard Plus™ Algae Protection limited warranty.**Enhancing Homes' AppealHomeowners can rest assured that the new Timberline HDZ® Reflector Series Shingles offer the durability of GAF shingles while providing deep, rich color options to match their unique aesthetic.Color OptionsTimberline HDZ® RS shingles feature newly formulated EcoDark® Granules that provide deep rich, dark colors including Charcoal, the darkest highly-reflective shingle color in California, as well as other popular shingle colors that offer color blends for a more dimensional look.Time-Release Algae Fighting TechnologyTimberline HDZ® RS shingles feature GAF Time-Release Algae-Fighting Technology which uses specially engineered capsules that are infused with thousands of copper microsites. This allows the copper to release steadily over time for long-lasting algae fighting power. It's technology so strong, it powers the 25-Year StainGuard Plus™ Algae Protection Limited Warranty.**WindProven Limited Wind WarrantyTimberline HDZ® RS shingles have LayerLock® technology and the StrikeZone™, nailing area like traditional Timberline HDZ® shingles, and are eligible for the WindProven™ Limited Wind Warranty with no maximum wind speed limitation when installed with the required combination of accessories.***Curious to learn more? Visit the GAF Timberline HDZ® RS Shingles product page for more details.*Can be used to comply with the Cool Roof Requirements for steep slope residential buildings of 2022 Title 24, Part 6, of the California Code of Regulations and the Green Building Standards Code of Los Angeles County.**25-year StainGuard Plus Algae Protection Limited Warranty against blue-green algae discoloration is available only on products sold in packages bearing the StainGuard Plus logo. See GAF Shingle and Accessory Limited Warranty for complete coverage and restrictions.***15-year WindProven™ limited wind warranty covers GAF Shingles with LayerLock® Technology only and requires the use of GAF Starter Strips, Roof Deck Protection, Ridge Cap Shingles, and Leak Barrier or Attic Ventilation. See GAF Roofing System Limited Warranty for complete coverage and restrictions. Visit gaf.com/LRS for qualifying GAF products. For installations not eligible for the WindProven limited wind warranty, see GAF Shingle & Accessory Limited Warranty for complete coverage and restrictions.****Energy cost savings are not guaranteed and the amount of savings may vary based on a variety of factors, such as climate zone, utility rates, radiative properties of roofing products, insulation levels and HVAC equipment efficiency.*****Definition of Lifetime: The word "Lifetime" means as long as you, the original owner(s) [or the second owner(s) if coverage was properly transferred during the Smart Choice Protection Period], own the property where the shingles and/or accessories are installed. The Lifetime warranty is applicable only to shingles and accessories installed on a single-family detached residence owned by individuals. For any other type of owner or building, such as a corporation, governmental entity, religious entity, condominium or homeowner association, school, apartment building, office building, or multi-use structure, the length of the warranty is 40 years. See the GAF Shingle & Accessory Limited Warranty, GAF Roofing System Limited Warranty and GAF Golden Pledge Limited Warranty for complete coverage and restrictions.

By Authors Dawn Killough

September 06, 2024

Don't miss another GAF RoofViews post!

Subscribe now