RoofViews

Toitures résidentielles

En quoi consiste le métier de couvreur ?

By Dawn Killough

26 janvier 2023

Roofers from Arrow Roofing show their GAF award

To get a firsthand account of what it's like to be a roofer, GAF spoke with Trenton Wisecup, president of Arrow Roofing Services in Michigan, and David Laurain, Arrow Roofing's vice president, to learn about their experiences in the roofing industry.

Wisecup's career as a roofer began when he was 19 and working as a waiter. While serving the general manager of a large storm restoration roofing company-who was in town working on projects caused by a local hailstorm-he was offered a job as a roofing salesperson. A year and a half following his acceptance, he became an insurance adjuster. This gave him experience in handling claims and learning how the insurance industry looks at repairs. With this unique background, he started Arrow Roofing Services in 2017.

Laurain was recruited by Wisecup when he was attending community college with a specialty in computer-aided drafting. They had mutual friends and Wisecup asked him to attend an event with him in order to increase the representation from Arrow Roofing. Laurain realized how much respect Wisecup had already earned in the industry, how great the people were, and how unlimited the possibilities for professional and financial growth could be. The next day, he joined Arrow officially.

What Classes or Education Would You Recommend for Someone Looking to Get into the Roofing Industry?

Wisecup: One thing I would suggest is considering the GAF CARE Contractor Training program, because with it we've learned a ton about materials, warranties, installation, and manufacturer specifications. Without their training, I don't think we would be where we're at today.

Laurain: Education doesn't matter to me so much when I'm looking to hire onto my team. It does speak to your discipline if you have a degree, but I've honestly seen the best results from people who have no specific education. I agree with Trenton that the GAF CARE training has been an absolutely phenomenal resource that helped us level-up our knowledge on installation, products, and upcoming technologies in the industry.

Do Roofers Work Every Day?

Laurain: Yes, they do. Obviously, in this market, when it gets frigidly cold out, you do less—but you never stop. In the summer we're working from daylight to dark, but in the winter months we're still selling roofs. The installation side slows down a little bit due to manufacturer specifications, but, basically, when you can work, you work. However, there is some flexibility, especially around holidays.

Is Roofing Work Hard?

Wisecup: Whether you're on the labor side or the sales side, roofing is one of the hardest businesses to be in. This is because it requires so much drive and effort on a daily basis, especially if you're a commission-based worker. Everything is based on your ability to generate and close sales.

If you get stressed out easily or don't deal well with stress, I would say that roofing is not for you. We're dealing with people, and that can be difficult. But if you can work through the stress, it can help you develop your personal and professional character.

How Much Do Roofers Make?

Wisecup: Roofers can make as much as they want to—up to six figures in both sales and installation. People think that roofing contractors aren't getting paid much on the installation side, but they have the potential for incredible wealth if they appropriately invest, save, and spend their money.

Laurain: How much you earn will correlate to your effort, education, and training. If you give it your all, six figures can be a breeze in most cases.

Are Roofers Licensed?

Wisecup: In the state of Michigan—where Arrow Roofing Services operates—yes. The contractor or builder pulling the permit must be licensed with the state. In addition, the roofing company needs to register with the local municipality or city the project is located in.

Is Being a Roofer Worth It?

Laurain: It's absolutely worth it. It's one of the hardest things you'll ever do, but it can also add a lot of value to your life if you're successful. Roofing often finds you—I never thought I'd be a roofer, but once I came into this industry, I felt at home. I feel like it brings me value and I've found my purpose in this industry.

Is There Demand for Roofers?

Wisecup: Housing is a human need. When GAF says they protect what matters most, it really is that, in essence. There are always going to be houses, roofs, storms, and time, which means inevitable roof damage, decay, and deterioration. Roofs will always need to be repaired or replaced, so there's absolutely a need for roofers.

We have some really big GAF roofing contractors in our market. But, because we are able to perform both storm repairs and retail sales - and then some things that we do behind the scenes - it helps us stay competitive, especially as a newer company. Some of the other companies have been in business for 20-plus years, so naturally they have more branding awareness, relationships built with crews, and in certain cases a larger reach. However, we're able to stay competitive through advanced technology and software, whether it's drones or the applications we use to take measurements or coordinate and organize projects. We streamline and make our process a professional experience.


To learn more about being a roofing professional, check out the GAF Roofing Academy. These intensive one- and two-week in-person trainings will offer the skills and knowledge you need to stand out as a qualified roofer. The academy has already helped many candidates find the right career for them.

About the Author

Dawn Killough est une rédactrice indépendante pour les domaines de la construction, des finances et de la comptabilité. Elle est l'auteure d'un livre électronique sur la construction verte et écrit pour des sites Web sur la technologie de la construction et les bâtiments verts. Elle vit à Salem en Oregon avec son époux et quatre chats.

Articles connexes

Volunteers in GAF Community Matters shirts stand in front of a home build site.
Dans votre communauté

2024 Habitat for Humanity Carter Work Project in Twin Cites GAF Hometown

Under sunny blue skies, GAF hometown workers from Minneapolis joined over 4 000 Habitat for Humanity volunteers to donate their time and energy to the 2024 Carter Work Project in East St. Paul, Minnesota.The landmark 40th anniversary of the Carter Work Project celebrated former President Carter's 100th birthday. It also heralded the completion of 30 new all-electric homes in The Heights-the largest affordable housing development yet for Twin Cities Habitat-and marked the first installation of GAF Timberline Solar™ Energy Shingles.Supporting the Carter Work Project's PurposeGAF and the Habitat Carter Work Project share a common mission-to protect what matters most and bring people together to build homes, communities, and hope. Safe, secure, affordable housing is one of the surest routes to building resilient communities.Former President Jimmy Carter and former First Lady Rosalynn Carter were early champions of affordable housing. In 1984, they partnered with Habitat for Humanity to lead an annual week-long housing build. The momentum grew, and now, four decades later, over 100 000 Habitat volunteers have helped construct over 4 400 affordable homes for families in need.Each year, GAF volunteers travel from around the country for the Carter Work Project. GAF Community Matters also donates roofing materials, training, and installation expertise. Since 2011, GAF and its national network of certified contractors have supported roofing installation on over 3 800 roofing systems in collaboration with Habitat for Humanity, impacting more than 15 500 individuals.Building Resilience in MinnesotaThis year was particularly special thanks to first time solar shingle installation at a Carter Work Project. Even more, the project's location was in a GAF hometown and local GAF employees were on-site to volunteer.Benefitting Homeowners by Going Solar"We're donating 40 roofing systems and 40 solar energy systems from GAF and GAF Energy," says Jake Pream, a territory manager for GAF Energy in Minnesota.In addition to energy production, the beauty of the GAF Timberline Solar™ Energy Shingle is its simplicity. The nailable shingles are "just like your typical Timberline HDZ® Shingles," says Fan Ulacia, Director of Product Deployment Applications for GAF Energy and one of the minds behind the solar shingle design. "They're simple enough to install with a nail gun, but they produce energy." For Ulacia, improving access to solar energy, giving back to the community, and helping homeowners gain energy independence make GAF Energy a great fit for the GAF Habitat partnership."The solar-powered roofing system will make these homes more resilient, generate energy, and be a long-term benefit to Habitat homeowners by helping to offset their energy costs," adds Jeff Terry, vice president of corporate social responsibility and sustainability at GAF, who has volunteered at the Carter Work Project for 26 years.Helping a GAF HometownThe Twin Cities Habitat build is also special because it means the Carter Work Project takes place in a GAF hometown. As Pream, a St. Paul native, puts it, "I have friends and family quite literally a few houses down."The Minneapolis GAF manufacturing facility opened in 1935, and "it's something we're really proud of," says Austin Owens, a local GAF technical manager. Over the years, "we've made improvements to equipment and operations and made changes to help the environment and sustainability. We try to help the community as much as possible."Like many GAF volunteers at the Carter Work Project site, Joey Och, a GAF plant process engineer, grew up in the area. "Affordable housing is something Minneapolis and St. Paul have been pushing for," says Och, "so it's nice to be out here and help. Affordable housing brings more people into the community."With GAF donating roofing and solar energy systems for this year's project, safe and affordable homeownership, with reduced energy bills, will be accessible to more people.This housing security helps strengthen the community. The area may experience severe weather and its share of hardship, but "there's a lot of resiliency in this community," says Owens.Carrying On the Carter Work Project in 2024 and BeyondFor many reasons, the Carter Work Project inspires repeat volunteers. "Community does matter," says annual participant and GAF CARE Learning and Development Instructor Michael Humenik. "It's just fun to volunteer. I look forward to coming out every year."Habitat homeowners who return each year to volunteer are the true testament to the transformational power of access to safe, affordable housing. LeAndra Estes brought her hard work and a big smile to the week-long Twin Cities build. Estes is an annual volunteer for the program that changed her life. "I need and I want to give back to Habitat for Humanity, to the affiliates and partners, and to the future homeowners to come," she notes.Estes puts into words the value of affordable housing and how the benefits ripple far beyond the home. "When you have a home, you don't just have that home and your family. Your community also becomes your family," she explains.Although former President Carter has retired his tool belt after decades of humanitarian service, he surely must have been proud to see his legacy continue to evolve, especially with the revolutionary new solar shingle that supports homeowners' financial independence.Ready to get involved? Explore the Habitat for Humanity GAF Contractor Program and change lives for the better, starting today.

Par les auteurs Annie Crawford

19 décembre 2024

Conference attendees listen to a panel of speakers.
Dans votre communauté

Établir des liens lors du Sommet GAF Latinos In Roofing 2024

For the past several years, GAF has hosted the Latinos In Roofing Summit & Expo to acknowledge, celebrate, and empower Latino roofing contractors and installers. The event provides networking opportunities, education, and training-presented entirely in Spanish-in a comfortable, welcoming atmosphere.Now in its third year, the summit has become a trusted resource for the Spanish-speaking contractor community to gain insights into how to better run and grow their roofing businesses. Educational sessions cover topics essential for business success, such as sales, insurance restoration work, commercial roofing, leadership, marketing, and roofing products.The first Latinos In Roofing Expo of 2024 was held on June 22nd in Los Angeles, and hundreds of industry professionals attended. With an emphasis on fostering community, the event featured a range of activities, including a pre-reception networking session and the chance to attend an LA Dodgers game with their new connections.Here's a look at what the event offered attendees and the experiences they shared.Breaking through Language BarriersAlan Lopez, GAF CARE trainer, explains that Latinos In Roofing events were developed when he noticed more Hispanic contractors attending GAF events conducted in English. For many of them, English was a second language, so it was harder to learn and take in all the information, some of which was lost in translation. Lopez reached out to his leadership at GAF, and they were eager to offer resources for Latino contractors, hosting the first expo in 2019.Abad Sarate, CEO of Asa Pro Roofing in Seattle, Washington, credits the conference being conducted entirely in Spanish as critical to successfully learning and understanding the information presented. "For us, it is very important to understand it in our main language, it is essential," he says. "And to have this type of conference for many Latino contractors fills us with pride." He continues, "I see more and more Latinos owning roofing companies, and the truth is that I am very happy-it makes me very proud as a Latino too."Luis Velasquez from Entrenando Latinos In Roofing agrees that the summit presented in Spanish was important to attendees' success. "We Latinos, who are first generation, who did not go through school, who come from poor countries, have a conflict and that is that we do not understand 100 % English, we are not fully bilingual," he said. "So, when we manage to understand what is going on and how we can put it into practice, it is a complete gain. When we put knowledge in our head, the head will put money in our pockets."Creating an Annual Tradition for Roofing ProfessionalsGaining knowledge for business success was a key theme at this year's event. The informational sessions, keynote lectures, and demonstrations enabled attendees to learn about new products and gain new skills while connecting with other Latinos in the roofing industry. Many attendees were repeat visitors, demonstrating the value the event provides.Sarate is a two-time attendee and explains that the annual gathering has been instrumental in his company's development. "It has been an exceptional part of our growth because of all the knowledge that we take away from here," he shares. "We come back with much more knowledge. And in the end, knowledge is power... We put that knowledge back into the company, and it has benefited us a lot."Marcos Sierra from Sierra Group Roofing & Solar returned to the expo for a third time because of the networking opportunities and education. "The reason I come back is, one, to see my colleagues from other parts of the United States. Two, every time I come, I learn something new. And three, to refine, refine, refine. [So we can] grow our business," he said.Supporting Contractors beyond the Roofing Summit & ExpoThe Latinos In Roofing initiative started at GAF to create resources and a community for Spanish-speaking contractors and installers. Since establishing the initiative in 2017, the company has seen more and more members of the Hispanic community thrive.Contractors who attend the Latinos In Roofing Summit & Expo are granted access to GAF business tools, which they can use to raise their profit margins and reduce risks. They can also work toward becoming certified with GAF and joining the elite certified contractor program. They can then offer GAF warranties that help with their value propositions when working with potential clients.From increasing profits to growing their client lists and achieving financial independence, the contractors are finding success through the support they receive. Sarate can attest to how attending these Expos has helped his business. He notes that he's grateful for all of the support GAF offers.Joining the CommunityIf you're ready to become part of a community that truly understands your needs, will help you grow your business, and provide resources in your preferred language, explore GAF Latinos In Roofing. You can learn about available resources and online classes, join the GAF rewards program, become certified with GAF, and sign up to attend future events.

Par les auteurs Karen L Edwards

Le 18 septembre 2024

A Puerto Rico resident outside of his home being repaired by GAF and Team Rubicon
Dans votre communauté

How GAF Contributed to Puerto Rico Hurricane Relief Efforts

Several years after Hurricane Maria struck Puerto Rico in 2017 and caused around 90 $ billion in damage, residents were still working to repair their homes and rebuild their communities. Subsequent storms further damaged unfixed properties and the power grid continued to suffer frequent blackouts. As a result, many families were living in unsafe conditions.In response, GAF, through our Community Matters initiative partnered with Team Rubicon and local nongovernmental organizations to provide Puerto Rico hurricane relief. GAF donated roofing materials, roof installation trainings, and hundreds of hours of volunteer labor toward the Puerto Rico hurricane relief effort. Since 2017, GAF has continued its commitment and has donated materials for over 500 roofs and helped install them all over Puerto Rico.Video TranscriptEnglish Translation: The storm came and took my home. If I would have been home during the storm, then I wouldn't be here speaking with you. [00:00:07]A lot of the homeowners either are financially short or just don't have the capabilities to do it themselves. We're able to provide the work and the labor for them and just help them out however we can.[00:00:21]It's really important to us that we are always putting the highest quality materials into these homes.Yesterday, we were at el Barrio Consejo en Guayanilla, and we were teaching ProTechos, Team Rubicon, and members of the local community how to apply GAF roof coatings. After we finished our coatings portion, we actually did a Liberty rolled roofing. GAF had donated in the past material for about 500 homes that have been done for Team Rubicon.[00:00:48]English Translation: There is nothing more important in life than to have a place to come home to, spend quality time, sit and be at peace.

Par auteurs GAF Roof Views

Le 26 juillet 2024

Ne manquez pas une autre publication Roof Views de GAF!

Subscribe now