Roofs are the first line of defense against the elements, both for full-time homes and smaller outbuildings. Sheds, garages, workshops, gazebos, pool houses, and other small structures need the same kind of protection as houses, though the job of shingling sheds differs from shingling houses in several ways.
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If your goal is to drive interest in your roofing business through marketing, consider that 59% of respondents in a recent survey said email marketing influences their purchase decisions. On top of that, 78% of marketers saw an increase in email engagement over the course of 2019.
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Wondering how to reduce labor costs? You're not alone. According to 74% of roofing contractors who participated in the Roofing Contractor State of the Industry Report, labor costs are higher than ever.
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GAF's commitment to protecting what matters most doesn't stop at providing the highest quality roofing materials. We're also committed to investing to strengthen and build up our communities.That's why we recently launched GAF Community Matters, a national social impact initiative to help our neighbors. We're excited to work with a number of incredible organizations as part of this initiative, including Habitat for Humanity, the top housing-focused non-profit organization in the world. As the leading roofing materials company in North America, we're proud to help Habitat for Humanity put roofs over the heads of families in need of decent, affordable housing. At GAF, we support Habitat's philosophy of helping to provide a hand up, not a handout, to people and families.Founded in 1976, Habitat has more than 1,500 local affiliates in the United States and works in more than 70 countries. Together with their volunteers, Habitat has constructed or repaired more than 800,000 houses. Many Habitat volunteers are everyday people, but there's also a need for construction professionals—and GAF helps provide those to Habitat, too.
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