RoofViews

Building Science

Cool Roof Performance: 6 Truths About Cool Roofs

By Mark Soto

March 19, 2025

Three contractors inspecting a GAF cool roof installation

Cool roofs can help save you money on energy bills* in the North as well as the South. Apart from energy savings and lower monthly bills, your building might qualify for certain financial incentives from local and federal governments. Plus, you'll do your part to ensure that your building is more environmentally friendly due to your cool roof performance.

Here are some cool truths to ponder when planning a new roof.

Truth 1: It's All About Reflectivity

A cool roof reflects the sun's rays away from the roof, helping to reduce rooftop temperatures. While a sunlight-absorbing black roof can reach up to 190°F in the summer, a reflective roof's temperature can be as much as 55°F lower. Dark surfaces also contribute to the urban heat island effect.

The ability of a roof to reflect the sunlight is measured by the Solar Reflectance Index value. This value is affected by everything from the color of your roof, how it's engineered, and the shingle surface. You'll want to ensure that the single-ply has a high solar reflectance to get the most out of your roof replacement or installation.

Another key metric when it comes to cool roof performance is the thermal emittance. Thermal emittance is the amount of heat a roof releases after it absorbs sunlight. The higher the value, the better the performance.

A cool roof reflects away the sun's rays, unlike a dark roof which absorbs them and transfers heat to the building below.

About Heating & Cooling Degree Days:

These units of measure describe how far the average daily temperature varies from a baseline of 65°F. Temperatures greater than 65°F are cooling-degree days, because a dip in temperature is needed to cool the environment back to 65°F. Heating-degree days occur when the temperature falls below 65°F.

Truth 2: On Average, Electricity Costs Up to 4 Times More, Per BTU, Than Natural Gas

If your building uses electric air conditioning and natural gas heat, a cool reflective roof can help lower your cooling costs* no matter where you're located in the continental United States (including the Northern States) by reducing the amount of air conditioning needed.

On average, electricity costs up to 4 times more per BTU than natural gas. Not only is electricity more expensive than gas, but the rate structures are more complex. Seemingly small increases in electricity use can result in large additional costs due to the compounding effects of time of demand charges based on a few peak minutes of electricity usage during each billing period.

What are "Demand Charges?"

Simply put, demand charges are the immediate usage put on your energy system. Some electric companies charge commercial and industrial buildings a demand charge penalty based on a few peak minutes of electricity usage during each billing period. Buildings that use the most electricity at one time often get charged the largest penalty, which can be up to 30-70% of their total electricity bill. Air conditioners, by their nature, surge electricity demand at peak times of the day. Cool roofs can help reduce the air conditioning needed by your building by eliminating the extra heat that would be absorbed by a black roof.

Another consideration for switching to cool roofs is that they can help buildings comply with energy codes and potentially qualify for tax rebates and other financial incentives. For example, commercial buildings in states like Florida have a minimum 3-year aged solar reflectance of 0.55 and thermal emittance of 0.75, with similar requirements across other cities, states, and regions in the United States.

Truth 3: Dark Roofs Increase the Need for Air Conditioning

Dark roofs not only drive up monthly electricity-consumption costs, but they can significantly increase demand charges as well. Less demand can mean less money spent to cool the building.* According to a recent study on cool roof thermal performance in various regions, cool roofs can support average energy-savings of 15% to 35.7% in different climatic zones.

Apart from the cost, the environmental benefits cool roofs offer can be significant on a city level. Annual energy reductions for cities that encourage buildings to use cool roofs can result in savings between 65.51% and 71.72%, according to a separate study on urban sustainability.

Truth 4: A Black Roof Covered in Snow is White

Your roof's potential impact on building energy usage is based on the amount of sunlight reaching it, not on the ambient temperature. So even in regions with more "heating degree days" than "cooling degree days" a reflective cool roof can offset more hours of sunlight in summer than a dark roof can absorb to heat the building in winter; almost twice as many at the solstices.

And, of course, during those long winter nights, sunlight is having no effect on your roof at all. Add to that the fact that a dark roof covered in snow is, effectively, a white reflective roof. A snow-covered black roof reflects the sun's rays but in the summer, it can become a heat-absorbing sponge.

Roof colors like white, light gray, and light tan provide better solar reflectance than darker colors. Lighter colors keep the temperature on the roof stable and reduce the sunlight absorbed, which reduces the likelihood of moisture buildup.

Truth 5: A Properly Designed Roof Reduces the Risk of Condensation

A properly designed roof can offset condensation in a variety of ways, including using multiple layers of insulation with staggered joints, installing GAF SA Vapor Retarder, or installing an adhered system, to name just a few options. A vapor retarder essentially prevents water vapor from reaching the area where it will condense.

Truth 6: Cool Roofs are Changing the Roofing Industry

Commercial buildings are benefiting from cool roof savings throughout the US, even in Northern climates, and that is fundamentally shifting the roofing marketplace. For example, EPDM was the most popular single-ply membrane in the industry in 2003. Today, TPO makes up over 50% of the single-ply market.

GAF offers a wide range of cool roofing technologies including:

  • Single-Ply — available in both TPO and PVC, single-ply membranes are among the most commonly installed roofing technologies due to the speed of installation and the variety of systems available.
  • Asphaltic — available in BUR, APP, and SBS, asphaltic systems are great, time-tested multi-ply systems that can be installed in a variety of systems.
  • Coatings — available in acrylics, silicones, urethanes, PMMAs, and PVDFs, the GAF line of coatings can preserve and restore existing roofs.

Explore GAF's Build Your Roof tool to design your cool roof with ease, or schedule a consultation with GAF's Building and Roofing Science Team to optimize your project's performance and energy efficiency.

*Energy cost savings are not guaranteed and the amount of savings may vary based on climate zone, utility rates, radiative properties of roofing products, insulation levels, HVAC equipment efficiency, and other factors.

About the Author

Mark Soto is a freelance home improvement and construction writer from Milwaukee, Wisconsin. He has comprehensive knowledge of home improvement projects, having covered the space for five years and written about everything from home remodeling to roof replacements and HVAC guides. His work has appeared on home improvement websites like Family Handyman and DoItYourself.com as well as major news publications like NBC News. He's conducted interviews with all types of contractors and construction business owners, which has further enhanced his knowledge of the roofing space. Connect with Mark at marksotos.com.

Related Articles

Roofers installing tcpp-free polyiso insulation.
Commercial Roofing

TCPP-Free Insulation Without the Premium Price

Tris (chloropropyl) phosphate, commonly referred to as TCPP, has been used for years as a flame retardant in polyurethane foams, like those found in furniture, mattresses, vehicle seats, and certain building materials, such as polyiso insulation. When exposed to heat or high temperatures, TCPP releases chemicals that slow down the combustion process and reduce flames' ability to spread.

By Authors Karen L Edwards

March 17, 2025

A home with Timberline Solar® ES 2 shingles.
Your Home

3 Key Features of GAF Energy Timberline Solar® ES 2 Shingles

As a homeowner looking to replace your roof, you may not realize you can seamlessly incorporate solar technology at the same time. With GAF Energy Timberline Solar® ES 2 nailable solar shingles, a roofing contractor can install photovoltaic roofing shingles as part of your reroofing project. Unlike traditional rack-mounted photovoltaic panels, which are installed separately and sit above the roof, GAF Energy solar shingles can generate electricity for your home as an integral part of your roof.

By Authors Joanna C. Rodriguez, AIA

March 17, 2025

Don't miss another GAF RoofViews post!

Subscribe now