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Commercial Roofing

Coatings in the City

September 23, 2021

Construction planning through to completion can be tricky to coordinate, especially within an urban area, which can present a range of complications. Building proximity, tall building heights, complex building structures, and densely populated areas are just a few challenges that can make it particularly difficult to consider traditionally heavy or large-sized materials when roofing or re-roofing a building.

In addition to construction planning constraints, states such as California, New York, and others are adopting more stringent building codes to help alleviate the effect of urban heat islands.

As property owners, architects, specifiers, and contractors are seeking new solutions to overcome these issues, the roofing materials industry is seeing increasing adoption of coatings and liquid membrane products that are easy to deliver and apply to the roof, while generating potential labor and installation savings during construction plus lower material costs for long-term maintenance.

Installation of a liquid membrane system using a water-based acrylic topcoat

Benefits of Coatings for Urban Projects

Coatings offer a distinct advantage in urban construction environments due in part to their mobility, ease of application, and potentially low environmental impact. At an average weight of 60 lbs. (27.2 kg) per 5-gallon (18.9 L) pail that can be carried by a handle, coatings solutions can ease transportation in ways that traditional roofing materials may not. Thanks to service elevators, coatings' advantages are often seen in busy metropolitan areas where using a crane or halting traffic may be expensive or otherwise challenging.

Coatings also adhere to many existing roof materials, which can be helpful when restoring a structurally sound, low-slope roof that may have multiple surfaces, such as an asphaltic roof, a metal drip edge, and polyvinyl chloride (PVC) vent pipes.

Coatings are manufactured to be "built on site," whether as just a coating with no reinforcement or through a layered approach, where fabric is embedded in the coating to create a reinforced liquid-applied membrane.

Application of acrylic topcoat at parapet wall detail. (Editor's note: There is a lower roof adjacent to the parapet that is not visible in this photo.)

The versatile application methods of liquid products and fabric rolls are a key benefit to urban construction projects. Many times, these products can be quickly and easily applied using brushes, rollers, or squeegees. These tools are relatively lightweight and easy to transport, and they don't require power or specialized equipment that may not travel well or can be disruptive to residents and neighbors — making them ideal for city construction in tight, crowded spaces.

Additionally, with the build-on-site capability of liquid membranes and a lightweight fabric, it's possible to optimize a roof system to match any space. Liquid-applied products can seamlessly adhere to angles, making them an ideal solution for a roof with many details that need to be flashed or angles where a custom fit is needed, conforming to any detail to provide waterproofing protection.

Coatings are also useful in maintaining and repairing roofs, which makes them a viable option for building owners and facility managers looking for a roof that can be easily maintained with similar materials to ensure proper adhesion and extend performance.

Liquid-applied products can also meet the requirements of a more sustainable and environmentally conscious roofing solution. They may have the ability to restore a structurally sound roof without the need to tear off the existing roof. Additionally, many coatings are manufactured to comply with regulatory requirements, such as low volatile organic compounds (VOC) content, low or no biocides, or being zinc free (always make sure to check local building codes for applicable requirements).

Types of Coatings for Urban Projects

There are many different technologies when it comes to roof coatings, and each has a unique advantage and offers a unique solution, depending on the needs of a project.

Items to consider when selecting a coatings technology often include regulatory requirements and local VOC restrictions, weather conditions affecting the roof, the amount of foot traffic on the roof, and a range of other factors that may be unique to the roof.

A contractor checking metal seam treatment.

As with any project, it is important to ensure that each product meets or exceeds testing and certification requirements when selecting any coatings solutions, including the following:

• Acrylic coatings are water-borne, typically have low VOCs and low odor, and can easily be applied or recoated in the future. Most acrylics are one-part products, meaning they are ready to use, and there is no need for mixing multiple components. Typically applied via brush, roller, or sprayer, acrylic coatings also offer easy cleanup.

• Fluoropolymer (polyvinylidene difluoride, or PVDF) technology is a water-borne technology manufactured using Kynar Aquatec resin, which is based on Kynar 500 technology. The technology provides color stability, a strong solar reflectivity of lighter color coatings, and architectural or aesthetic value. This product is typically used only as a topcoat (over an acrylic basecoat) and on roofs where aesthetics are a primary concern.

• Silicone coatings are moisture cured, have low odor, and can be applied easily. Offering a wide range of solutions to many roofs, silicone coatings are generally chosen for their high solids content. In particular, customers choose high-solids silicone coatings because they are suitable for roofs that pond water.

• Urethane coatings, both single-component (1K) and two-component (2K), are solvent-borne, high-solids technologies that provide an excellent balance of tensile strength, elongation, and hardness. The 2K urethane products are specifically chosen when durability, dirt and mildew resistance, chemical resistance, weatherproofing, and high abrasion and impact resistance are needed.

Combating Urban Heat Islands

The urban heat island effect can best be described as what happens to urban areas as populations move into a central area — more pavement, fewer trees, more infrastructure, and more hardscape. There are many studies on the effects of urban heat islands, and while hard surfaces such as pavement play a large role, so do roof surfaces. This dynamic leads to higher temperatures in these areas, whereas their surrounding rural landscapes, which often have less pavement, more trees, and less infrastructure, typically see lower temperatures.

To help mitigate this effect, coating roofs (and pavement) with lighter, more reflective colors will help lower roof temperatures.

By coating an asphaltic roof with a white acrylic coating, one can greatly reduce the surface temperature. According to a 2010 article entitled, "Potential Benefits of Cool Roofs on Commercial Buildings," that reduction may be as much as 55 °F (30.6 °C) and may also result in significant savings in cooling energy. Cooling of the roof not only benefits the building owner but can also reduce the heat island effect in the area.

Measuring roof temperatures of light- versus dark-colored roof systems.

Conclusions

Whether your need is easy delivery to an urban roof project, a creative roof design that will protect the building and provide a seamless detail, or a reflective roof solution to mitigate urban heat island effects, coatings and liquid membranes are a viable solution for you. With many different coatings technologies and manufacturers on the market, the decision can be challenging. To assist with your decision, ensure that you partner with a manufacturer who offers many solutions so you can find the one that is best suited for your project.

To explore liquid-applied coatings solutions offered by GAF, click here.

About the Author

Michelle Carlin

Senior product manager for liquid-applied products at GAF. She has more than 18 years of experience in coatings products, holding a variety of sales, marketing, project management, and product development roles at manufacturing organizations.

With the growing popularity and versatility of PVC roofing systems, GAF has responded by building a team of PVC experts to aid architects, specifiers, and the design community in project success. These highly trained and experienced professionals offer 1:1 support to help answer customers' questions and unique needs when working with PVC on roofing projects, and are here to help you!PVC, or polyvinyl chloride, is a single-ply thermoplastic roofing membrane. The material's characteristics help it thrive in particularly challenging applications. In fact, PVC roofing systems have a proven track record in the US, first introduced in the 1970s after making their debut in Germany a decade earlier.Here's a look at the benefits of PVC roofing systems as well as the guidance and support offered by the PVC experts at GAF.PVC Roofing Advantages and ApplicationsWhile several materials are available for use in roofing systems, PVC has been identified as a particularly long-lasting option. Accordingly, it's steadily grown in popularity nationwide.David Allor, senior area PVC specialist, joined the GAF team in 2022 as a PVC expert. His role was created specifically to support roof designers. Allor has an extensive background in the commercial roofing industry and extensive knowledge about PVC as a high-performance roofing solution."The industry refers to it as a very spec-driven product, and I believe what they're speaking to is a specifier's preference to work with a product that's been well established in the market and field tested," Allor shares. "It has the ability to provide protection against chemical exposure* and stand up well to challenging environments."While PVC may be a spec-driven product, it's also application-driven. Allor explains that PVC roofs may help provide protection for restaurants, food manufacturers, and packaging plants—any facility using animal fats where oils may be exhausted.* He also says that even if the building itself isn't exhausting gases, grease, or chemicals, it's important to consider the buildings and structures that surround it, as their exteriors may be subjected to exhaust that could degrade roofing systems.*Supporting the Design CommunityAs North America's largest roofing materials manufacturer, GAF has equipped teams with the resources and specialists needed to supply customers with more than just products. In recent years, the company built a solid team of PVC specialists that cover the entire US. These specialists assist customers with PVC specifications, roof system designs, and whatever else designers need to ensure successful project outcomes.Whether your project or design firm is based in the Northeast, Southeast, Southwest, Midwest, or West Coast, a PVC specialist is positioned to help. Allor explains the team of GAF PVC specialists is active in the organizations specifiers belong to, including the American Institute of Architects, the Construction Specifications Institute, and the International Institute of Building Enclosure Consultants.Allor describes the team's role as supporting the customer and connecting them to other GAF project support teams that can help. For instance, he said he called on a leading architectural design firm in the Boston area—and two months later, someone reached out for assistance with a specific project needing a tight turnaround."Literally within 12 hours of them reaching out to us, we replied and committed to three pertinent deliverables, those being a Tapered ISO Design Package, an Assembly Letter confirming all FM Requirements, and last but not least, a conference call the next day with the Building and Roofing Science team to go over three critical transitional details." Allor says.Committing to Successful Project OutcomesThe PVC specialists at GAF are focused on one goal: helping architects, specifiers, and the roofing design community achieve successful project outcomes through a high-performing PVC roofing system. With professionals like Allor providing insight and guidance, you can rest assured your PVC project will be in good hands.Ready to get started on your next PVC roofing project? Explore the different PVC roofing solutions available, and visit this page to find your local PVC roofing specialist who is ready to assist you.*GAF warranties and guarantees do not provide coverage against exposure to chemicals, grease, oils, animal fats or exhaust. Refer to gaf.com for more information on warranty and guarantee coverage and restrictions.

The Louisiana coast has seen several severe weather events in the last decade, which has made it difficult for many people to rebuild their homes and prepare for future storms. This was the case for the Atakapa Ishak Chawasha tribe, a small community accessible only by boat.The group Rebuilding Together New Orleans recognized the impact a joint effort could have on the region. Together with the GAF Community Matters initiative, and roofing contractor Sunbelt Roofs, the group collaborated with the Atakapa Ishak Chawasha tribe to replace five hurricane-damaged roofs in the tribe's coastal Louisiana homeland.Sowing ResilienceThe week-long roof rebuilding initiative was part of the GAF Community Matters commitment to repair or replace 500 roofs throughout the Gulf region. The goal was to further strengthen and empower the resilience of the families, shelters, and livelihoods of the coastal Atakapa Ishak Chawasha tribe.The Timberline HDZ® RoofCycle™ Series Shingle, which is made with recycled material, was used to protect these homes.Adapting Environmentally"We are stewards of the environment," said Rosina Philippe, a tribal elder of the Atakapa Ishak Chawasha tribe, as she spoke with GAF during the week-long rebuilding initiative. Over a millennium, the tribe has resided in the region, finding all it needs to feed and sustain itself from the environment.However, man-made conditions have significantly impacted the tribe's way of life. The once-forested coastal region is now a salt marsh area, devoid of fresh water and trees, due to levees along the Mississippi River and canals cut through the coastal landscape.These changes have made it "more of a challenge to find the food and plants and medicines that we depend on for our livelihood. But we have been finding them, propagating them, and sharing them with other tribes," said Philippe. "Our way is to accept the natural processes, not change them."Fortifying against Unpredictable WeatherIn addition to the tribe's changing landscape, "what we're dealing with is the unpredictability of the weather," said Philippe. Climate change can cause dramatic temperature swings, which can impact everything from the life cycle of the tribe's crops to the protection of its homes.Situated at the southeasternmost lands of Plaquemines Parish, fingerlike marshland trails out into the Gulf. The homes in the Atakapa Ishak Chawasha community are built on stilts along these watery paths and are accessible only by boat. These homes are often the first line of impact with hurricanes that rip through the Gulf of Mexico.Hurricane Ida—the fifth most expensive hurricane in US history—dealt the water-based community a devastating blow. For nearly two years, the hurricane's impact on tribal homes compounded with each subsequent storm because there wasn't an opportunity to repair its damage.Partnering for StrengthFortunately, through collaborative efforts between the Atakapa Ishak Chawasha, Rebuilding Together New Orleans, GAF, and Sunbelt Roofs, the opportunity to build tribal community resilience through new roofs became available. Bringing in roofing materials and roofers by boat, the Sunbelt Roofs team removed the storm- and hurricane-damaged roofs, repaired roof decking as needed, and installed new GAF roofing systems on the five homes.The roofing materials installed are designed to protect against volatile weather like hurricanes. To provide long-lasting protection against leaks and wind-driven rain, Sunbelt Roofs installed StormGuard® Film-Surfaced Leak Barrier and FeltBuster® Synthetic Roofing Felt. To help prevent shingle blow-off due to high-speed winds, Sunbelt Roofs installed Pro-Start® Starter Strip Shingles.The Timberline HDZ® RoofCycle™ Series shingles that were installed have Dura Grip™ Adhesive, which provides advanced protection from shingle blow-off and wind-driven water creating leaks or water damage.Building Communities TogetherThe initiative with the Atakapa Ishak Chawasha tribe is part of a comprehensive $25 million GAF commitment through 2025 to leverage roofing expertise, resources, and products to help support and empower resilient communities' fundamental needs. Through grants, in-kind donations, and hands-on support, GAF Community Matters is partnering with area organizations that know their communities' needs best.In the Gulf region, GAF partnered with organizations such as Rebuilding Together New Orleans, SBP, Good360, Habitat for Humanity, and Team Rubicon to rebuild or repair 500 Gulf region roofs, train a skilled workforce, and empower communities hard-hit by severe weather.Moving ForwardDespite the challenges of climate change and the changes in their physical landscape, Philippe said, "We still live a rich life here." As the environment changes, the tribe adapts, a demonstration of its resiliency. "These are the new norms that we are having to learn and document and chronicle, this is the information we'll have to pass onto our future generations so that they can continue to inhabit this area," she explained.To learn more about the resiliency work at GAF or to get involved, explore the GAF Community Matters initiative. Special thanks to the Atakapa Ishak Chawasha tribe, a member of the First People's Conservation Council of Louisiana.

Meet Austin Teague, recent GAF Roofing Academy graduate who shares his transformational journey from ball field to the roof. Prior to the GAF Roofing Academy, he was involved in sports, worked in customer service, but lacked the experience needed to break into the roofing industry. Once he graduated from the GAF Roofing Academy, doors were then opened for him, leading to well-paying jobs as an installer and later as a salesperson, where he is currently on track to meet his financial goals.Attending the two-week program proved to be a life-changing decision for Austin, providing him with the tools and confidence needed to succeed. The course not only equipped him with technical expertise, but also instilled in him the ability to educate customers effectively. Take a listen as Austin shares his story of how he found clarity and direction in his professional life, enabling him to thrive in the industry and build a successful future for himself and his family.Are you interested in a career in the roofing industry? Look for a Roofing Academy course in your area. Video TranscriptMy name is Austin Teague. I'm originally born in Tyler, Texas. Moved to Washington when I was a kid at ten. Well, prior to joining the Roofing Academy and, you know, taking my skills to that test, I was sports, strictly sports. Everything in my life I would, you know, I'd work a customer service job. I was in the, you know, the retail industry. I worked at Walgreens, but my personal life was hectic. It was football practice, baseball practice. It was always something going on.There was always something to do. Everything when it comes to roofing, for me, started after the Roofing Academy. When I tried to get into the roofing industry before going to the Academy, nobody wanted me because I had no experience. They're going to have to train everybody on the job. But because of the roofing academy, because I knew what I was going to do day one, I knew what my job was. I couldn't run into any hiccups because I knew what showing up day one was going to look like.[00:00:56.770]So they gave me a GAF certificate with my name, the location I trained out of, and then when I graduated. And what I did with that is I took it to every single applicant or job interview I had because I wanted them to know that I have this certificate. Not saying I have it, but also bring it, so they can see it.After the academy, I landed a job at 28 an hour as an installer, which is substantial in this living, making life, making payments. And then after that, I got bumped up to 32 an hour when I was working in New Mexico. And now that I'm sales, I'm straight commission. But in this month, I'm on pace to hit 20,000. Our goal at Tristate is to educate the customers firsthand. So being at the Roofing Academy allowed me to know roofing like the back of my hand. As an installer, as a sales, as an owner, you got to see the value in the systems. And it allowed me in my head to build those value, actually explain it to the customers. Where is this number coming from? Well, it's coming from this material because this material is going to cost more, of course, but it's obviously better.[00:01:58.920]I think someone coming to the Roofing Academy right away, no experience, is going to set you up for success. That's what you want. You want to be set up for success. You want to be as many tools as you can in your tool belt to get you to that point you want to be in life. And showing up to the Roofing Academy, it changed my life drastically. I didn't know what I was going to do. I literally didn't know, if roofing wasn't the pathway for me- what was the next plan?I was just grateful. I mean, I was one day on indeed looking for jobs and I saw the Roofing Academy post on indeed looking for academy students, and I thought, why not? What's two weeks out of my life that I get to change it? If I get an opportunity to change it and that two weeks changed my life. There's no time wasted. You're here from nine to three or nine to four at the latest for your classes.You're with guys that you actually enjoy being around. The guys in my class or in the class today, they're fun guys. They all get to make mistakes and learn from each other. And it just makes me grateful that I got that opportunity to make something of myself. I'm not just another guy on the street.[00:03:00.340]I don't know what my life's going to look like in the next six months, but I guarantee it's not going to slow down. I'm going to work harder than ever. I know I got two kids at home. I have something to push me. I would say that all the success started with the Roofing Academy because my life before the Roofing Academy was kind of on a snowball effect. It had started from when I left college and then came home and it kind of just started snowballing. One thing after another was another problem, another problem. Bills at 18, going into debt. You're 18, your life isn't, you're going to ruin your life already. So you got to figure some out. And I figured it out. I got lucky enough that I found GAF and you know they still treat me well to this day. I have my Academy teacher's phone number and I call them up and help him out from time to time, and he helps me out from time to time.We still get along. And it was two weeks of my life that I knew the guy, and he still gives me a call and checks up on me and tries to: How are you doing in roofing? You still in roofing? You still making a name for yourself? You still doing what you said you were going to do? And I am. It's just good to have someone to talk to. Even if you're in this industry for ten years, I guarantee you GAF CARE will probably still give you a call and check on you. That's just what they do.

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Coatings in the City

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Benefits of Coatings for Urban Projects

Types of Coatings for Urban Projects

Combating Urban Heat Islands

Conclusions

About the Author

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How PVC Experts Can Help Design Specialized Roofing Projects

Helping the Atakapa Ishak Chawasha Tribe Protect What Matters Most

How Attending the GAF Roofing Academy Changed One Graduate's Life

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