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Durante los últimos años, GAF ha organizado la Expo Latinos in Roofing para reconocer, celebrar y empoderar a los contratistas e instaladores de techos latinos. Este foro proporciona un entorno cómodo y acogedor en el que es posible establecer contactos, recibir formación y adquirir conocimientos, todo en español.En su tercer año, la cumbre se ha convertido en un recurso confiable para la comunidad de contratistas de habla hispana que aspiran a obtener conocimientos sobre cómo mejorar y crecer sus negocios de construcción y mantenimiento de techos. Las sesiones educativas abarcan temas esenciales para el éxito empresarial, como ventas, restauraciones a cargo de aseguradoras, construcción y mantenimiento de techos comerciales, liderazgo, mercadotecnia y productos para techos.La primera Expo Latinos in Roofing de 2024 se celebró los días 21 y 22 de junio en Los Ángeles y contó con la asistencia de cientos de profesionales del sector. Este evento, en el que se hizo hincapié especial en el fomento de la comunidad, incluyó una serie de propuestas, como una sesión de mercadotecnia antes de la recepción y la oportunidad de asistir a un partido de los Dodgers de Los Ángeles en compañía de los nuevos contactos allí establecidos.Este es un resumen de lo que el evento ofreció a los asistentes y de las experiencias que éstos compartieron.Traspasar las barreras lingüísticasAlan López, capacitador de GAF CARE, explica que los eventos Latinos in Roofing se desarrollaron cuando notó que una mayor cantidad de contratistas de origen hispano asistían a los eventos de GAF organizados en inglés. Para muchos de ellos, el inglés era su segunda lengua, por lo que era más difícil aprender y asimilar toda la información, ya que parte de ella se perdía en la traducción. López recurrió a los directivos de GAF, quienes se entusiasmaron con la idea de ofrecer recursos para los contratistas latinos, y organizaron la primera exposición en 2019.Abad Sarate, director general de Asa Pro Roofing en Seattle (Estado de Washington), considera que el hecho de que la conferencia se desarrollara íntegramente en español fue fundamental para aprender y comprender la información presentada. "Para nosotros es muy importante entender el contenido en nuestro idioma principal. Es esencial", afirma. "Y contar con este tipo de conferencias para muchos contratistas latinos nos llena de orgullo", agrega. Y añade: "Cada vez son más los latinos propietarios de empresas de construcción de techos y, la verdad, me alegro mucho. Además, como latino, me siento muy orgulloso".Luis Velásquez, de Entrenando Latinos in Roofing, concuerda en que el hecho de que la cumbre se presentara en español fue importante para el éxito logrado entre los asistentes. "Nosotros, los latinos de primera generación, que no fuimos a la escuela y que venimos de países pobres, tenemos un obstáculo: no entendemos el inglés al 100 %, no somos totalmente bilingües", señala. "Por eso, cuando logramos entender lo que vemos y cómo podemos ponerlo en práctica, la ganancia es completa", indica y concluye: "Cuando pongamos conocimiento en nuestra cabeza, la cabeza pondrá dinero en nuestros bolsillos".Crear una tradición anual para los profesionales del techadoLa adquisición de conocimientos para el éxito empresarial fue uno de los temas clave de la edición de este año. Las sesiones informativas, las conferencias magistrales y las demostraciones sirvieron para que los asistentes conocieran nuevos productos y obtuvieran nuevos conocimientos, al tiempo que se relacionaban con otros latinos del sector de la construcción y el mantenimiento de techos. Muchos asistentes reiteraban su visita, lo que confirma el valor de este evento.Abad Sarate, quien ya ha asistido dos veces, explica que la reunión anual ha sido fundamental para el desarrollo de su empresa: "Ha sido una parte excepcional de nuestro crecimiento gracias a todo el conocimiento que adquirimos aquí", comparte. "Regresamos a casa con mucho más conocimiento. Y, a fin de cuentas, el conocimiento es poder. Incorporar ese conocimiento a la empresa nos ha beneficiado mucho", señala.Para Marcos Sierra, de Sierra Group Roofing & Solar, es ya la tercera vez que acude a la exposición por las oportunidades de establecer contactos y de formación que ofrece. "La razón por la que vuelvo es, primero, para ver a mis colegas de otras partes de Estados Unidos. En segundo lugar, porque cada vez que vengo aprendo algo nuevo. Y, en tercer lugar, para perfeccionarme, perfeccionarme y perfeccionarme para poder hacer crecer nuestro negocio", afirma.Apoyo a los contratistas más allá de la ExpoGAF puso en marcha la iniciativa Latinos in Roofing con el objetivo de crear recursos y una comunidad para contratistas e instaladores hispanohablantes. Desde su creación en 2017, la empresa ha visto prosperar a cada vez más miembros de la comunidad hispana.Los contratistas que asisten a las exposiciones Latinos in Roofing tienen acceso a las herramientas comerciales de GAF, con las que pueden aumentar sus márgenes de beneficio y reducir riesgos. También pueden trabajar para obtener la certificación de GAF y unirse al programa de contratistas certificados de élite. De este modo, cuando trabajen con clientes potenciales, pueden ofrecer la garantía de GAF, que aportará un valor añadido a sus propuestas.Los contratistas alcanzan el éxito gracias al apoyo que reciben, ya sea aumentando sus beneficios, desarrollando sus carteras de clientes o logrando la independencia financiera. Sarate puede dar fe de cómo la asistencia a estas exposiciones ha ayudado a su negocio. Se siente agradecido por todo el apoyo que GAF le ofrece.Unirse a la comunidadSi está listo para formar parte de una comunidad que realmente entiende sus necesidades, le ayudará a hacer crecer su negocio y le proporcionará recursos en su idioma preferido, visite GAF Latinos in Roofing. Podrá informarse sobre los recursos disponibles y las clases en línea, unirse al programa de fidelidad de GAF, obtener la certificación de GAF e inscribirse para asistir a futuros eventos.

Your roof is a long-term investment that helps protect your family, may improve your home's resale value, and crowns your home's aesthetic so finding a contractor that is qualified is very important. To help you choose a roofing contractor with confidence, here are three qualities to look for.1. Professional Experience and ReputationBefore you hire, do your research. Choose a company based on experience and reputation—not just price. If you decide on price alone, you may not be making the best choice.RecommendationsWord-of-mouth from trusted sources is a great starting place. Ask neighbors, friends, and online community forums for referrals.ResearchVisit the company's website to determine the products and services it offers—as well as the number of years it's been in business. Then, verify the company is licensed and insured.ReviewsNext, read reviews from multiple online platforms to learn about customer experiences. Resources could include Google Reviews, Yelp, Better Business Bureau, and the company's social media pages. While searching, look for info such as ease of interactions, professionalism during installation, cleanup after project completion, and overall satisfaction with the outcome.2. CertificationsFinding a contractor certified by a manufacturer typically indicates that a contractor has met the certification requirements of the manufacturer. For example, contractors certified by GAF must be insured and licensed in states where they operate (if required). GAF also considers factors such as years of roofing experience, credit rating and overall standing with the Better Business Bureau.Higher tiers of certification may be allowed to offer better enhanced warranties on qualifying roofing systems. For example GAF Master Elite® Contractors are entrusted to offer the GAF Golden Pledge Limited Warranty* on qualifying roofing systems, which provides up to 30 years of misapplication coverage.VerificationVerify contractor certifications whenever possible. For example, the GAF website lets you verify whether a company is certified by GAF by simply entering their phone number or contractor ID.AwardsIn addition to certifications, select contractors may also qualify for manufacturer awards. For example, the highest distinction a GAF Master Elite® contractor can earn is the GAF's President's Club Award. This award indicates that a contractor has demonstrated commitment to installing GAF roofing systems backed by GAF's strongest warranties and dedication to learning about GAF's products and services.3. Operational ApproachAfter identifying several contractors, consider these talking points when interviewing the contractors:ExperienceAsk the contractor whether it has experience installing roofs on the type of roof architecture you have.AvailabilityWhen do you need the project to start, and when can the company actually do the installation? If your roofing needs are urgent (leaks, damage, etc.), make sure they can perform the work in the timeframe you are looking for.EstimateAsk the contractor to provide you with an estimate. As a preliminary step, try using GAF's estimate tool. However, keep in mind that the estimate provided by the tool is non-binding and contractors will provide their own estimates. Review actual estimates from contractors closely to understand what is included. The cheapest option is not always the best. Consider experience, and reputation, too.Payment OptionsAsk your contractor about payment options, including payment and financing options to make sure you choose the best option for you.Starting Your SearchPrioritizing these qualities when looking for a contractor may help you find the right company for the job.Are you ready for a new roof? Find a GAF certified roofing contractor** today.*See GAF Golden Pledge Limited Warranty for complete coverage and restrictions.**Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the GAF Contractor Terms of Use.

If you're like many roofing contractors, you might avoid insurance restoration work due to the expense, hassle and complication of creating an estimate. That is, until now. The GAF ScopeConnectSM service simplifies the creation of an insurance scope of work so you can take on restoration work with more ease.Using Cutting-Edge Technology to Facilitate EstimatesGAF is committed to making tools available that help roofing contractors succeed. The GAF ScopeConnectSM Service addresses some of the challenges many contractors face with insurance restoration work.The service delivers a complete insurance scope of work prepared by Symbility trained and Xactimate certified estimators. Any contractor—GAF-certified or not may use the service and receive an estimate within 24 hours*. You don't need specialized training, dedicated personnel, or a subscription.Putting Insurance Restoration Work within ReachAs the country continues to see more severe weather events, contractors have the opportunity to expand into the insurance restoration market. The GAF ScopeConnectSM Service removes some of the barriers that typically have made it difficult to enter this space.To use the service, you simply provide a property's address and answer a few questions. Within a day, you'll receive the scope of work needed for the job in an insurance industry standard format (e.g., Xactimate or Symbility).The GAF ScopeConnectSM Service has enabled GAF Certified Contractor* Owen McKinney, who owns Rodger That Home Improvement LLC in Fayetteville, North Carolina, to do more insurance restoration work. He had previously walked away from these jobs due to the complexities involved with estimates.Leveling the Field for Roofing ProfessionalsSince preparing estimates in an industry-standard format yourself requires special software and training, McKinney was at a disadvantage. He didn't have the budget to pay for the license or the spare time to learn the program. As a result, he resorted to searching for specialists familar with the software on social media and paying them to develop the estimates. While this method worked, it was inefficient and not cost-effective for him.McKinney's GAF territory manager first showed him the new service over lunch. On the day it launched, McKinney happened to be working on an insurance restoration job, so he decided to try it. McKinney shared that on the first project that he used it on, the GAF ScopeConnectSM service accurately estimated the job.Removing Barriers through Ease of UseThe intuitive design and functionality provided by GAF ScopeConnectSM impressed McKinney right away. He notes that it feels difficult to make errors while using the service."Essentially, you just type in the property address, note that it's got X amount of pipe boots, X amount of vents, one or two layers of shingles, and it gives you a breakdown."McKinney says that, in his opinion, the accuracy has been spot-on. And thanks to the success he's had, he plans to use the GAF ScopeConnectSM service for future insurance restoration jobs. "And the fact that they can do it within 24 hours,** that's fantastic."Growing Your Business's Restoration WorkloadIf you've been thinking about expanding your operations and adding more jobs through insurance restoration work, now is the time. The GAF ScopeConnectSM service provides the detailed estimates you need to succeed so you can take on these jobs with confidence.Curious to learn more? Visit gaf.com/scopeconnect to see a sample scope of work.*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use. Visit www.gaf.com/gaf-contractor-terms-of-use for details.**Terms and restrictions apply. Visit gaf.com/scopeconnect for details.