How to Use Online Reviews for Roofing Reputation Management

Under sunny blue skies, GAF hometown workers from Minneapolis joined over 4,000 Habitat for Humanity volunteers to donate their time and energy to the 2024 Carter Work Project in East St. Paul, Minnesota.The landmark 40th anniversary of the Carter Work Project celebrated former President Carter's 100th birthday. It also heralded the completion of 30 new all-electric homes in The Heights—the largest affordable housing development yet for Twin Cities Habitat—and marked the first installation of GAF Timberline Solar™ Energy Shingles.Supporting the Carter Work Project's PurposeGAF and the Habitat Carter Work Project share a common mission—to protect what matters most and bring people together to build homes, communities, and hope. Safe, secure, affordable housing is one of the surest routes to building resilient communities.Former President Jimmy Carter and former First Lady Rosalynn Carter were early champions of affordable housing. In 1984, they partnered with Habitat for Humanity to lead an annual week-long housing build. The momentum grew, and now, four decades later, over 100,000 Habitat volunteers have helped construct over 4,400 affordable homes for families in need.Each year, GAF volunteers travel from around the country for the Carter Work Project. GAF Community Matters also donates roofing materials, training, and installation expertise. Since 2011, GAF and its national network of certified contractors have supported roofing installation on over 3,800 roofing systems in collaboration with Habitat for Humanity, impacting more than 15,500 individuals.Building Resilience in MinnesotaThis year was particularly special thanks to first time solar shingle installation at a Carter Work Project. Even more, the project's location was in a GAF hometown and local GAF employees were on-site to volunteer.Benefitting Homeowners by Going Solar"We're donating 40 roofing systems and 40 solar energy systems from GAF and GAF Energy," says Jake Pream, a territory manager for GAF Energy in Minnesota.In addition to energy production, the beauty of the GAF Timberline Solar™ Energy Shingle is its simplicity. The nailable shingles are "just like your typical Timberline HDZ® Shingles," says Fan Ulacia, Director of Product Deployment Applications for GAF Energy and one of the minds behind the solar shingle design. "They're simple enough to install with a nail gun, but they produce energy." For Ulacia, improving access to solar energy, giving back to the community, and helping homeowners gain energy independence make GAF Energy a great fit for the GAF Habitat partnership."The solar-powered roofing system will make these homes more resilient, generate energy, and be a long-term benefit to Habitat homeowners by helping to offset their energy costs," adds Jeff Terry, vice president of corporate social responsibility and sustainability at GAF, who has volunteered at the Carter Work Project for 26 years.Helping a GAF HometownThe Twin Cities Habitat build is also special because it means the Carter Work Project takes place in a GAF hometown. As Pream, a St. Paul native, puts it, "I have friends and family quite literally a few houses down."The Minneapolis GAF manufacturing facility opened in 1935, and "it's something we're really proud of," says Austin Owens, a local GAF technical manager. Over the years, "we've made improvements to equipment and operations and made changes to help the environment and sustainability. We try to help the community as much as possible."Like many GAF volunteers at the Carter Work Project site, Joey Och, a GAF plant process engineer, grew up in the area. "Affordable housing is something Minneapolis and St. Paul have been pushing for," says Och, "so it's nice to be out here and help. Affordable housing brings more people into the community."With GAF donating roofing and solar energy systems for this year's project, safe and affordable homeownership, with reduced energy bills, will be accessible to more people.This housing security helps strengthen the community. The area may experience severe weather and its share of hardship, but "there's a lot of resiliency in this community," says Owens.Carrying On the Carter Work Project in 2024 and BeyondFor many reasons, the Carter Work Project inspires repeat volunteers. "Community does matter," says annual participant and GAF CARE Learning and Development Instructor Michael Humenik. "It's just fun to volunteer. I look forward to coming out every year."Habitat homeowners who return each year to volunteer are the true testament to the transformational power of access to safe, affordable housing. LeAndra Estes brought her hard work and a big smile to the week-long Twin Cities build. Estes is an annual volunteer for the program that changed her life. "I need and I want to give back to Habitat for Humanity, to the affiliates and partners, and to the future homeowners to come," she notes.Estes puts into words the value of affordable housing and how the benefits ripple far beyond the home. "When you have a home, you don't just have that home and your family. Your community also becomes your family," she explains.Although former President Carter has retired his tool belt after decades of humanitarian service, he surely must have been proud to see his legacy continue to evolve, especially with the revolutionary new solar shingle that supports homeowners' financial independence.Ready to get involved? Explore the Habitat for Humanity GAF Contractor Program and change lives for the better, starting today.

When helping customers identify the roofing materials they want installed on their properties, the functional and aesthetic qualities are both top considerations. While you're aiming to provide adequate protection from the elements and ensure energy efficiency, homeowners are also interested in how it will all look.Premium shingles can satisfy both priorities, effectively protecting the home (and its inhabitants) while providing an eye-catching appearance and boosting curb appeal.If a customer invests in premium shingles, you'll want to use equally high-quality ridge caps to finish the roof. Premium ridge cap shingles, such as GAF TimberTex® and GAF TimberCrest®, offer a strong protective layer and provide the same luxe look as GAF premium shingles.Here are the key details to know about these ridge cap shingles as well as insights and talking points you can share with customers.What Is GAF TimberTex®?GAF TimberTex® Premium Ridge Cap Shingles measure 12 inches (305 millimeters) wide, with extra-large 8" (203 mm) exposure, which is larger than traditional ridge cap shingles. The large exposure results in less pieces to install and creates a dimensional, luxurious look. These ridge cap shingles were designed to complement the color of GAF shingles, avoiding matching issues and providing the perfect finishing touch.The TimberTex® double-layer design creates added protection on the hips and ridges and delivers an elevated, dimensional appearance. The ridge caps also use Dura Grip™ Self-Seal Adhesive to ensure they stay attached to the roof during sharp winds. They're available in various states across the United States.Shingle Pairing OptionsIf customers invest in Timberline UHDZ(R), Timberline HDZ(R) or Designer Lifetime Shingles, you'll want to use ridge caps that provide the same rich look. GAF Timberline UHDZ® shingles can be combined with TimberTex® ridge caps to give a roof a dramatic, dimensional look. The ridge caps aesthetically complement Timberline UHDZ® shingles on the hips and ridges.What Is GAF TimberCrest®?GAF TimberCrest® Premium SBS‑Modified Ridge Cap Shingles measure 10 inches (254 millimeters) and allow it to meet UL 2218 Class 4 impact resistance, and feature a bullnose rounded edge. They're built with an SBS polymer-modified asphalt that increases its flexibility. These ridge cap singles are ready to install out of the box, helping make quick work for your projects.To make your job easier, GAF TimberCrest® cap shingles also come with an alignment guide in the headlap to ensure proper centering on the hip and ridge. It's specifically constructed to enhance the architectural aesthetics of houses in the West, Southwest, and BC Canada.Shingle Pairing OptionsIn addition to Timberline HDZ(R) and Timberline HDZ(R) RS, TimberCrest(R) Ridge Cap shingles pair well with GAF Timberline® AS II shingles with a high-profile UL 2218 Class 4 impact resistance. These enhanced profile ridge caps also have Class 4 impact resistance and give Timberline® AS II shingles a more dramatic appearance than traditional ridge caps like the GAF Seal-A-Ridge® AS. Customers get the best of both worlds in their roofing system with effectiveness and aesthetic appearance.TimberCrest® ridge caps also complement GAF Grand Sequoia® AS shingles, which have a wooden shakes-like appearance and Class 4 impact resistance. Both are built using SBS-modified material, which gives the shingles and ridge caps enhanced flexibility as the roof expands and contracts in different weather conditions.Warranty Protection Offered for Both Ridge Cap OptionsStainGuard Plus™ Algae Protection Limited Warranty* protection is included with TimberTex® and TimberCrest®, both of which tie into the GAF Lifetime Roofing System**. This is just one of the many benefits of choosing the GAF ecosystem of products for your roofing projects.Apart from the premium and durable products GAF offers, a strong warranty that can back up your jobs ensures happy customers, a good reputation, and continuous work for your company. When you install premium GAF shingles with three qualifying GAF accessories for your customers, they automatically get a GAF Lifetime Warranty. When installed with four qualifying GAF accessories, they become eligible for the WindProven™ Limited Wind Warranty***.Choosing the Right Roofing Products for Your Next JobGAF TimberTex® and TimberCrest® premium ridge cap shingles, which function best when combined with GAF shingles, can effectively protect a roof while maintaining its aesthetic appeal. To see all the options available to your customers, explore GAF ridge cap shingle products.Ready to move forward with one of the premium ridge cap shingle options? Reach out to your area's GAF Territory Manager for availability and more information.*25-year StainGuard Plus™ Algae Protection Limited Warranty against blue-green algae discoloration is available only on products sold in packages bearing the StainGuard Plus™ logo. See GAF Shingle & Accessory Limited Warranty for complete coverage and restrictions.**See GAF Shingle & Accessory Ltd. Warranty for complete coverage and restrictions. The word "Lifetime" refers to the length of coverage provided by the GAF Shingle & Accessory Ltd. Warranty, and means as long as the original individual owner(s) of a single-family detached residence [or the second owner(s) in certain circumstances] owns the property where the shingles and accessories are installed. For owners/structures not meeting the above criteria, Lifetime coverage is not applicable. Lifetime ltd. Warranty on accessories requires the use of at least three qualifying GAF accessories and the use of Lifetime Shingles.***15-year WindProven™ limited wind warranty covers GAF Shingles with LayerLock® Technology only and requires the use of GAF Starter Strips, Roof Deck Protection, Ridge Cap Shingles, and Leak Barrier or Attic Ventilation. See GAF Roofing System Limited Warranty for complete coverage and restrictions. Visit gaf.com/LRS for qualifying GAF products. For installations not eligible for the WindProven limited wind warranty, see GAF Shingle & Accessory Limited Warranty for complete coverage and restrictions.

Durante los últimos años, GAF ha organizado la Expo Latinos in Roofing para reconocer, celebrar y empoderar a los contratistas e instaladores de techos latinos. Este foro proporciona un entorno cómodo y acogedor en el que es posible establecer contactos, recibir formación y adquirir conocimientos, todo en español.En su tercer año, la cumbre se ha convertido en un recurso confiable para la comunidad de contratistas de habla hispana que aspiran a obtener conocimientos sobre cómo mejorar y crecer sus negocios de construcción y mantenimiento de techos. Las sesiones educativas abarcan temas esenciales para el éxito empresarial, como ventas, restauraciones a cargo de aseguradoras, construcción y mantenimiento de techos comerciales, liderazgo, mercadotecnia y productos para techos.La primera Expo Latinos in Roofing de 2024 se celebró los días 21 y 22 de junio en Los Ángeles y contó con la asistencia de cientos de profesionales del sector. Este evento, en el que se hizo hincapié especial en el fomento de la comunidad, incluyó una serie de propuestas, como una sesión de mercadotecnia antes de la recepción y la oportunidad de asistir a un partido de los Dodgers de Los Ángeles en compañía de los nuevos contactos allí establecidos.Este es un resumen de lo que el evento ofreció a los asistentes y de las experiencias que éstos compartieron.Traspasar las barreras lingüísticasAlan López, capacitador de GAF CARE, explica que los eventos Latinos in Roofing se desarrollaron cuando notó que una mayor cantidad de contratistas de origen hispano asistían a los eventos de GAF organizados en inglés. Para muchos de ellos, el inglés era su segunda lengua, por lo que era más difícil aprender y asimilar toda la información, ya que parte de ella se perdía en la traducción. López recurrió a los directivos de GAF, quienes se entusiasmaron con la idea de ofrecer recursos para los contratistas latinos, y organizaron la primera exposición en 2019.Abad Sarate, director general de Asa Pro Roofing en Seattle (Estado de Washington), considera que el hecho de que la conferencia se desarrollara íntegramente en español fue fundamental para aprender y comprender la información presentada. "Para nosotros es muy importante entender el contenido en nuestro idioma principal. Es esencial", afirma. "Y contar con este tipo de conferencias para muchos contratistas latinos nos llena de orgullo", agrega. Y añade: "Cada vez son más los latinos propietarios de empresas de construcción de techos y, la verdad, me alegro mucho. Además, como latino, me siento muy orgulloso".Luis Velásquez, de Entrenando Latinos in Roofing, concuerda en que el hecho de que la cumbre se presentara en español fue importante para el éxito logrado entre los asistentes. "Nosotros, los latinos de primera generación, que no fuimos a la escuela y que venimos de países pobres, tenemos un obstáculo: no entendemos el inglés al 100 %, no somos totalmente bilingües", señala. "Por eso, cuando logramos entender lo que vemos y cómo podemos ponerlo en práctica, la ganancia es completa", indica y concluye: "Cuando pongamos conocimiento en nuestra cabeza, la cabeza pondrá dinero en nuestros bolsillos".Crear una tradición anual para los profesionales del techadoLa adquisición de conocimientos para el éxito empresarial fue uno de los temas clave de la edición de este año. Las sesiones informativas, las conferencias magistrales y las demostraciones sirvieron para que los asistentes conocieran nuevos productos y obtuvieran nuevos conocimientos, al tiempo que se relacionaban con otros latinos del sector de la construcción y el mantenimiento de techos. Muchos asistentes reiteraban su visita, lo que confirma el valor de este evento.Abad Sarate, quien ya ha asistido dos veces, explica que la reunión anual ha sido fundamental para el desarrollo de su empresa: "Ha sido una parte excepcional de nuestro crecimiento gracias a todo el conocimiento que adquirimos aquí", comparte. "Regresamos a casa con mucho más conocimiento. Y, a fin de cuentas, el conocimiento es poder. Incorporar ese conocimiento a la empresa nos ha beneficiado mucho", señala.Para Marcos Sierra, de Sierra Group Roofing & Solar, es ya la tercera vez que acude a la exposición por las oportunidades de establecer contactos y de formación que ofrece. "La razón por la que vuelvo es, primero, para ver a mis colegas de otras partes de Estados Unidos. En segundo lugar, porque cada vez que vengo aprendo algo nuevo. Y, en tercer lugar, para perfeccionarme, perfeccionarme y perfeccionarme para poder hacer crecer nuestro negocio", afirma.Apoyo a los contratistas más allá de la ExpoGAF puso en marcha la iniciativa Latinos in Roofing con el objetivo de crear recursos y una comunidad para contratistas e instaladores hispanohablantes. Desde su creación en 2017, la empresa ha visto prosperar a cada vez más miembros de la comunidad hispana.Los contratistas que asisten a las exposiciones Latinos in Roofing tienen acceso a las herramientas comerciales de GAF, con las que pueden aumentar sus márgenes de beneficio y reducir riesgos. También pueden trabajar para obtener la certificación de GAF y unirse al programa de contratistas certificados de élite. De este modo, cuando trabajen con clientes potenciales, pueden ofrecer la garantía de GAF, que aportará un valor añadido a sus propuestas.Los contratistas alcanzan el éxito gracias al apoyo que reciben, ya sea aumentando sus beneficios, desarrollando sus carteras de clientes o logrando la independencia financiera. Sarate puede dar fe de cómo la asistencia a estas exposiciones ha ayudado a su negocio. Se siente agradecido por todo el apoyo que GAF le ofrece.Unirse a la comunidadSi está listo para formar parte de una comunidad que realmente entiende sus necesidades, le ayudará a hacer crecer su negocio y le proporcionará recursos en su idioma preferido, visite GAF Latinos in Roofing. Podrá informarse sobre los recursos disponibles y las clases en línea, unirse al programa de fidelidad de GAF, obtener la certificación de GAF e inscribirse para asistir a futuros eventos.