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Residential Roofing

How to Maintain Winter Employment and Keep Teams Engaged in Colder Seasons

By Wendy Helfenbaum

January 10, 2020

Contractor outside with a clipboard

As the year transitions into the fall and winter seasons, keeping your employees busy and engaged can help to maintain solid teams year-round. High turnover can be common in the roofing industry, leaving teams at risk of becoming short-staffed. However, with winter employment strategies to keep your people engaged and drive them to succeed, you can help them reach their potential and show them that you're invested in their careers.

The changing seasons also give you the chance to grow your business and stay productive. Rather than scaling back operations, roofing professionals can make the most of this time by staying on top of training, marketing, and workplace improvements. Here are some tips for keeping your employees motivated and taking advantage of off-season time to boost your business.

Provide the Right Tools, Training, and Resources

Business out in the field may slow down when the weather gets chilly, but it's the perfect time to prioritize professional development and educational programs for your crew and project managers.

The GAF CARE learning portal offers hundreds of hours of training sessions, strategies, and tips designed to benefit roofing contractors. From installation fundamentals to marketing tips to incorporating the latest technology into your business, there's a webinar taught by a roofing industry expert that can help you meet your goals.

More than 230,000 professionals across North America and Mexico have taken CARE courses. A complete list of upcoming webinars and educational opportunities can be found on the GAF CARE events calendar. You can also watch past recorded sessions on the GAF Learning Portal.

Find Other Ways to Put Your Team to Work

Even during colder months, roofing contractors can stay busy by performing roof inspections, resolving ice dams, repairing hail damage, or raking and sweeping flat roofs. It's important to tell your customers not to clear snow off their roofs themselves—it can be dangerous, and their shovels may damage shingles or void their roof warranty.

Consider using this time to encourage your team to study new roofing trends. Roofers can participate in virtual or in-person industry trade shows or webinars and then focus on incorporating this research into new business practices.

Lay the foundation for customers' spring roofing systems by continuing to serve your clients in any way they need, helping you stay visible in the community.

Reach Out to Past and Current Clients

Stay top of mind with customers. If your roofing business operates during the winter months, make a list of homeowners you've worked with recently and a few years ago, and contact them to let them know they can count on you year-round. Staying in touch shows them you care about their home, plus being their emergency roofer can boost business during off-season months, keeping your team busy.

Use this opportunity to ask your clients for referrals in the neighborhood so you can beef up your list of leads for the spring. Word of mouth is often the best way to promote your business. And don't forget to suggest a roof inspection to customers whose projects were done several years ago. Offer to book them early so that they can get quick service once the snow melts.

Get Your Team's Help with Your Marketing Strategy

Encourage employees to get involved in helping your business grow during downtime. For example, they might create remote roof measurements, which can be used to develop personalized marketing campaigns that bring customers in.

Or, your team's winter employment may include working on educational materials or tip sheets for homeowners, such as teaching them about how to prevent roof damage from snow, ice, and storms. Keep staff engaged by asking them to compile useful statistics and information into online ads, your website, or a helpful brochure that can be dropped off in people's mailboxes. If you own a drone, your employees can take photos of homeowners' roofs and share them to illustrate any damage. Then, your team can follow up in the spring to book the work.

Set Your Goals for the Coming Year

The off-season is a great time to evaluate your company's past performance and seek out ways to improve. Whether the team's goal is to boost revenue, branch out into new communities, or adopt new technology into your business, your company can grow over the coming months when you identify these opportunities.

Gather input from both your field and office teams to find new ways of succeeding no matter the time of year; giving employees a role in decision-making strengthens their loyalty and engagement. By the time the spring roofing season is in full swing, the fruits of the team's winter efforts can help your company get ahead of the competition.

Consult GAF CARE training and contractor resources to arm yourself for success. You can find additional business building resources at gaf.com/getthere.

About the Author

Wendy Helfenbaum is a Montreal-based journalist, content marketing writer and TV producer who covers design, architecture, real estate, gardening and travel for many publications and brands, including Country Gardens, Metropolis Magazine, Realtor.com, Marriott Traveler, Costco Connection, Toll Brothers, PBS NextAvenue.org and many more. Wendy loves keeping up with current design trends and is addicted to home improvement DIY reality shows. Follow her @WendyHelfenbaum.

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With an emphasis on fostering community, the event featured a range of activities, including a pre-reception networking session and the chance to attend an LA Dodgers game with their new connections.Here's a look at what the event offered attendees and the experiences they shared.Breaking through Language BarriersAlan Lopez, GAF CARE trainer, explains that Latinos In Roofing events were developed when he noticed more Hispanic contractors attending GAF events conducted in English. For many of them, English was a second language, so it was harder to learn and take in all the information, some of which was lost in translation. Lopez reached out to his leadership at GAF, and they were eager to offer resources for Latino contractors, hosting the first expo in 2019.Abad Sarate, CEO of Asa Pro Roofing in Seattle, Washington, credits the conference being conducted entirely in Spanish as critical to successfully learning and understanding the information presented. "For us, it is very important to understand it in our main language, it is essential," he says. "And to have this type of conference for many Latino contractors fills us with pride." He continues, "I see more and more Latinos owning roofing companies, and the truth is that I am very happy—it makes me very proud as a Latino too."Luis Velasquez from Entrenando Latinos In Roofing agrees that the summit presented in Spanish was important to attendees' success. "We Latinos, who are first generation, who did not go through school, who come from poor countries, have a conflict and that is that we do not understand 100% English, we are not fully bilingual," he said. "So, when we manage to understand what is going on and how we can put it into practice, it is a complete gain. When we put knowledge in our head, the head will put money in our pockets."Creating an Annual Tradition for Roofing ProfessionalsGaining knowledge for business success was a key theme at this year's event. The informational sessions, keynote lectures, and demonstrations enabled attendees to learn about new products and gain new skills while connecting with other Latinos in the roofing industry. Many attendees were repeat visitors, demonstrating the value the event provides.Sarate is a two-time attendee and explains that the annual gathering has been instrumental in his company's development. "It has been an exceptional part of our growth because of all the knowledge that we take away from here," he shares. "We come back with much more knowledge. And in the end, knowledge is power... We put that knowledge back into the company, and it has benefited us a lot."Marcos Sierra from Sierra Group Roofing & Solar returned to the expo for a third time because of the networking opportunities and education. "The reason I come back is, one, to see my colleagues from other parts of the United States. Two, every time I come, I learn something new. And three, to refine, refine, refine. [So we can] grow our business," he said.Supporting Contractors beyond the Roofing Summit & ExpoThe Latinos In Roofing initiative started at GAF to create resources and a community for Spanish-speaking contractors and installers. Since establishing the initiative in 2017, the company has seen more and more members of the Hispanic community thrive.Contractors who attend the Latinos In Roofing Summit & Expo are granted access to GAF business tools, which they can use to raise their profit margins and reduce risks. They can also work toward becoming certified with GAF and joining the elite certified contractor program. They can then offer GAF warranties that help with their value propositions when working with potential clients.From increasing profits to growing their client lists and achieving financial independence, the contractors are finding success through the support they receive. Sarate can attest to how attending these Expos has helped his business. He notes that he's grateful for all of the support GAF offers.Joining the CommunityIf you're ready to become part of a community that truly understands your needs, will help you grow your business, and provide resources in your preferred language, explore GAF Latinos In Roofing. You can learn about available resources and online classes, join the GAF rewards program, become certified with GAF, and sign up to attend future events.

By Authors Karen L Edwards

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Installation of ISO Board and TPO on a Roof
Building Science

Roof Insulation: A Positive Investment to Reduce Total Carbon

Have you ever thought about building products reducing the carbon dioxide emissions caused by your building? When considered over their useful life, materials like insulation decrease total carbon emissions thanks to their performance benefits. Read on for an explanation of how this can work in your designs.What is Total Carbon?Total carbon captures the idea that the carbon impacts of buildings should be considered holistically across the building's entire life span and sometimes beyond. (In this context, "carbon" is shorthand for carbon dioxide (CO2) emissions.) Put simply, total carbon is calculated by adding a building's embodied carbon to its operational carbon.Total Carbon = Embodied Carbon + Operational CarbonWhat is Embodied Carbon?Embodied carbon is comprised of CO2 emissions from everything other than the operations phase of the building. This includes raw material supply, manufacturing, construction/installation, maintenance and repair, deconstruction/demolition, waste processing/disposal of building materials, and transport between each stage and the next. These embodied carbon phases are indicated by the gray CO2 clouds over the different sections of the life cycle in the image below.We often focus on "cradle-to-gate" embodied carbon because this is the simplest to calculate. "Cradle-to-gate" is the sum of carbon emissions from the energy consumed directly or indirectly to produce the construction materials used in a building. The "cradle to gate" approach neglects the remainder of the embodied carbon captured in the broader "cradle to grave" assessment, a more comprehensive view of a building's embodied carbon footprint.What is Operational Carbon?Operational carbon, on the other hand, is generated by energy used during a building's occupancy stage, by heating, cooling, and lighting systems; equipment and appliances; and other critical functions. This is the red CO2 cloud in the life-cycle graphic. It is larger than the gray CO2 clouds because, in most buildings, operational carbon is the largest contributor to total carbon.What is Carbon Dioxide Equivalent (CO2e)?Often, you will see the term CO2e used. According to the US Environmental Protection Agency (EPA), "CO2e is simply the combination of the pollutants that contribute to climate change adjusted using their global warming potential." In other words, it is a way to translate the effect of pollutants (e.g. methane, nitrous oxide) into the equivalent volume of CO2 that would have the same effect on the atmosphere.Today and the FutureToday, carbon from building operations (72%) is a much larger challenge than that from construction materials' embodied carbon (28%) (Architecture 2030, 2019). Projections into 2050 anticipate the operations/embodied carbon split will be closer to 50/50, but this hinges on building designs and renovations between now and 2050 making progress on improving building operations.Why Insulation?Insulation, and specifically continuous insulation on low-slope roofs, is especially relevant to the carbon discussion because, according to the Embodied Carbon 101: Envelope presentation by the Boston Society for Architecture: Insulation occupies the unique position at the intersection of embodied and operational carbon emissions for a building. 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Your choices here are expanded over the previous example of an airplane flight. You can limit CO2 by choosing a product with a long useful life. You can also apply the three Rs: reduce the quantity of new product used, reuse existing material when possible, and recycle product scraps at installation and the rest at the end of its lifespan. In the final step in our thought experiment, consider the insulation in your client's building. As before, we must generate a certain amount of CO2e to create a durable good. In this case, it's one with use-phase benefits. Insulation can reduce operational energy by reducing heat flow through the building enclosure, reducing the need to burn fuel or use electricity to heat and cool the building. The good news is that, in addition to the other strategies considered for the flight and the wallpaper, here you can also maximize operational carbon savings to offset the initial embodied carbon input. 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So, how do we calculate this?Putting It to the TestWe were curious to know just how much operational carbon roof insulation could save relative to the initial investment of embodied carbon required to include it in a building. To understand this, we modeled the US Department of Energy's (DOE) Standalone Retail Prototype Building located in Climate Zone 4A to comply with ASHRAE 90.1-2019 energy requirements. We took the insulation product's embodied energy and carbon data from the Polyisocyanurate Insulation Manufacturers Association's (PIMA) industry-wide environmental product declaration (EPD).To significantly reduce operational carbon, the largest carbon challenge facing buildings today, the returns on the investment of our building design strategies need to be consistent over time. This is where passive design strategies like building enclosure improvements really shine. They have much longer service lives than, for example, finish materials, leading to sustained returns.Specifically, we looked here at how our example building's roof insulation impacted both embodied and operational carbon and energy use. To do this, we calculated the cumulative carbon savings over the 75-year life of our model building. In our example, we assumed R-30 insulation installed at the outset, increased every 20 years by R-10, when the roof membrane is periodically replaced.In our analysis, the embodied CO2e associated with installing R-30 (shown by the brown curve in years -1 to 1), the embodied carbon of the additional R-10 of insulation added every 20 years (too small to show up in the graph), and the embodied carbon represented by end-of-life disposal (also too small to show up) are all taken into account. About five months after the building becomes operational, the embodied carbon investment of the roof insulation is dwarfed by the operational savings it provides. The initial and supplemental roof insulation ultimately saves a net of 705 metric tons of carbon over the life of the building.If you want to see more examples like the one above, check out PIMA's study, conducted by the consulting firm ICF. The research group looked at several DOE building prototypes across a range of climate zones, calculating how much carbon, energy, and money can be saved when roof insulation is upgraded from an existing baseline to current code compliance. Their results can be found here. Justin Koscher of PIMA also highlighted these savings, conveniently sorted by climate zone and building type, here.Support for Carbon Investment DecisionsSo how can you make sure you address both operational and embodied carbon when making "carbon investment" decisions? We've prepared a handy chart to help.First, when looking at lower-embodied-carbon substitutions for higher-embodied-carbon building materials or systems (moving from the upper-left red quadrant to the lower-left yellow quadrant in the chart), ensure that the alternatives you are considering have equivalent performance attributes in terms of resilience and longevity. If an alternative material or system has lower initial embodied carbon, but doesn't perform as well or last as long as the specified product, then it may not be a good carbon investment. Another consideration here is whether or not the embodied carbon of the alternative is released as emissions (i.e. as part of its raw material supply or manufacturing, or "cradle to gate" stages), or if it remains in the product throughout its useful life. In other words, can the alternative item be considered a carbon sink? If so, using it may be a good strategy.Next, determine if the alternative product or system can provide operational carbon savings, even if it has high embodied energy (upper-right yellow quadrant). If the alternative has positive operational carbon impacts over a long period, don't sacrifice operational carbon savings for the sake of avoiding an initial embodied product carbon investment when justified for strategic reasons.Last, if a product has high operational carbon savings and relatively low embodied carbon (lower-right green quadrant), include more of this product in your designs. The polyiso roof insulation in our example above fits into this category. You can utilize these carbon savings to offset the carbon use in other areas of the design, like aesthetic finishes, where the decision to use the product may be discretionary but desired.When designing buildings, we need to consider the whole picture, looking at building products' embodied carbon as a potential investment yielding improved operational and performance outcomes. Our design choices and product selection can have a significant impact on total carbon targets for the buildings we envision, build, and operate.Click these links to learn more about GAF's and Siplast's insulation solutions. Please also visit our design professional and architect resources page for guide specifications, details, innovative green building materials, continuing education, and expert guidance.We presented the findings in this blog in a presentation called "Carbon and Energy Impacts of Roof Insulation: The Whole[-Life] Story" given at the BEST6 Conference on March 19, 2024 in Austin, Texas.References:Architecture 2030. (2019). New Buildings: Embodied Carbon. https://web.archive.org/web/20190801031738/https://architecture2030.org/new-buildings-embodied/ Carbon Leadership Forum. (2023, April 2). 1 - Embodied Carbon 101. https://carbonleadershipforum.org/embodied-carbon-101/

By Authors Elizabeth Grant

September 13, 2024

Missing shingles on a roof.
Your Home

Missing Shingles on Your Roof? Here's What to Do

If you notice missing shingles on your roof, there's no need to panic. Missing shingles aren't an emergency, but you should still act quickly, especially during wet seasons. Your roof is a multilayered system designed to protect your home's structure and finishes from water damage.If you ignore missing shingles, moisture can get into your home, leading to issues such as rot, mold, and costly water damage. Replacing missing shingles quickly can mean the difference between a minor roof repair and a total roof replacement.So, here's how to spot missing shingles and hire a roofer to replace them.How to Spot Missing ShinglesLocating missing shingles, before leaks set in, can save you time, money, and peace of mind. Here are several ways to spot them before they cause bigger issues.Inspect Your Roof from the GroundScope your roof with binoculars for signs of missing shingles. Inspecting your roof from the ground helps prevent shingle damage from walking on the roof and, most importantly, fall-related injuries. Scan your roof from every angle that it's safe to do so, including from streets, sidewalks, and neighbors' yards if you have permission to do so.Check for Shingle ChangesSystematically check each shingle following a horizontal or vertical line. A missing shingle often sticks out as a color change in your shingle pattern. While you're at it, look for shingles that are cracked, curled, or sagging or that aren't aligned with the others. These can all be signs of shingle or roof damage.Review Your Roof for Damage after StormsRoof damage often happens as a result of extreme weather. Once it's safe to be outdoors, visually inspect your roof for damage. You can also survey the ground around your property to spot any shingles that may have blown off.Look Inside Your Home for LeaksCheck inside your home for longer-term signs of missing shingles. Evidence of leaks in your attic or water stains on your interior ceilings or walls can indicate wider-spread water damage in your home. If you notice anything out of the ordinary, have a roofing professional inspect the area (both inside and outside) for damage.Schedule a Professional Roof InspectionThe National Roofing Contractors Association recommends professional-level roof inspections twice a year—once in the spring and once in the fall. Like routine car maintenance keeps repair costs down, roof inspections can help spot small concerns before they potentially become expensive problems.How to Hire a RooferOnce you spot missing shingles on your roof, the next step is hiring a professional to replace them. Create a list of questions before you call around, so you can find a reliable roofing company that won't cut corners.If you have warranties, you may also want to check whether or not those have any requirements. For example, all GAF roofing shingles and qualifying accessories (the "GAF Products") come with the coverage provided by the GAF Shingle & Accessory Limited Warranty,** and you don't need to do anything at all to get it.How to Prepare for Roofing RepairsThough every contractor is different, confirm certain details before signing any contracts. Here's how you can ensure you and your contractor are on the same page before work begins:Communicate clearly from the start; this will help prevent frustration and unexpected costs.Before making a deposit, be sure you both agree on the quote and job details.Agree on the job's start date, plus a contingency plan if bad weather forces a rain check. Ask your roofer if they'll install a temporary tarp to prevent water damage in the case of a delay.Read your quote carefully. Confirm approximate labor costs and the color, style, and brand of shingles that will be installed.Ask about anticipated material quantities and estimated roofing material costs (like flashing, roofing nails, etc.).Confirm whether the repair job includes cleanup costs and if the roofer will remove any debris.When to Consider a Roof ReplacementLook at the big picture before replacing missing shingles. Consider your roof's age, any warranties on your roof system, the extent of the roof damage (both internally and externally), and whether the missing shingles are an isolated issue. Multiple missing shingles or frequent repairs could be a sign that you need a new roof.Ready to schedule a professional roof inspection? Contact a GAF-certified roofing contractor* to get started.*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the GAF Contractor Terms of Use.* *GAF Accessory Products covered under this limited warranty include: GAF Ridge Cap Shingles, GAF Starter Strip Shingles, GAF Leak Barrier Products, GAF Roof Deck Protection Products, and GAF Attic Ventilation Products. For a complete list of qualifying GAF products visit gaf.com/LRS. This limited warranty does not cover low-slope membranes. See gaf.com for a copy of the limited warranties covering those products.

By Authors Annie Crawford

September 10, 2024

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